Posts tagged as:

Mobile Marketing

4 Mobile Marketing Initiatives for 2010

December 28, 2009

I find more and more people browsing and updating Facebook and Twitter in the train on my way to the office in the morning. Everyone with a mobile phone turns into a mobile reporter, updating friends about their status and what they experience.
Mobile interaction is on the rise, and consumers are always looking for new [...]

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Could Twitter and mobile have a happy marriage?

December 3, 2009

Are Twitter and mobile a good match?
Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers.
Mobile ad subscribers  want similar thing as [...]

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Mobile is on Fire

October 14, 2009

Big Opportunities in Mobile
Cisco forecasts mobile data traffic globally will double every year through 2013, increasing 66 times between 2008 and 2013. Mobile data traffic will grow at a CAGR of 131% between 2008 and 2013, reaching over 2 exabytes per month by 2013.
In the 7 years from 2005 to 2012, mobile data traffic will [...]

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An Introduction to Mobile Marketing

July 25, 2009

Besides Internet marketing (or online marketing), mobile is another digital marketing media to target the right customers. This post serves as an introduction to mobile marketing for marketers who are interested.
Mobile Marketing Channels
When launching a mobile campaign, it’s important to remember there are multiple mobile channels to reach mobile users. They include:

Mobile websites
Downloadable applications
Mobile messaging
Mobile [...]

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5 Mobile Analytics to Track Your Mobile Sites

May 12, 2009

Due to the technology differences between normal Internet and mobile Internet, it’s hard to keep tracking mobile sites with normal web analytics. Here are five mobile analytics you can choose to track your mobile sites.

PercentMobile Mobile Analytics. PercentMobile provides a very decent looking mobile analytics interface. You can check out the demo here. It tells [...]

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July Digital Marketing Survey Results

July 14, 2008

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are.
Options for Questions:
a. search marketing (paid search)
b. affiliate marketing
c. social media marketing
d. display advertising
e. search [...]

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Digital Marketing Resources for Week May-26

June 2, 2008

Social Media Marketing

Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
The best practices in terms of marketing tactics for your virtual world implementation
PR Secrets for Startups [TechCrunch]
Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
7 Easy Ways to Make a Blog [...]

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links for 2008-05-08

May 9, 2008

JupiterResearch: Why you should go mobile now – Mobile Marketing
Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video.
(tags: mobile marketing research)

Nielsen: Experience pushes consumers to post online
28% of those who posted said they did so [...]

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Six Top Internet Themes/Events From Merrill Lynch

January 10, 2008

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:

Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]

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Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific

October 9, 2007

Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars.
The result mentions something new called “third screen” which are screens [...]

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