Mobile Marketing

Facebook Deals 101

If you are familiar with Foursquare, it shouldn’t be hard for you to understand what Facebook Deals offers. Simply put, it rewards customers when they check in on Facebook using mobile devices. Why could this be a powerful tool for business?

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4 Mobile Marketing Initiatives for 2010

I find more and more people browsing and updating Facebook and Twitter in the train on my way to the office in the morning. Everyone with a mobile phone turns into a mobile reporter, updating friends about their status and what they experience. Mobile interaction is on the rise, and consumers are always looking for [...]

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Could Twitter and mobile have a happy marriage?

Are Twitter and mobile a good match? Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers. Mobile ad subscribers  want similar [...]

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Mobile is on Fire

Big Opportunities in Mobile Cisco forecasts mobile data traffic globally will double every year through 2013, increasing 66 times between 2008 and 2013. Mobile data traffic will grow at a CAGR of 131% between 2008 and 2013, reaching over 2 exabytes per month by 2013. In the 7 years from 2005 to 2012, mobile data [...]

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An Introduction to Mobile Marketing

Besides Internet marketing (or online marketing), mobile is another digital marketing media to target the right customers. This post serves as an introduction to mobile marketing for marketers who are interested. Mobile Marketing Channels When launching a mobile campaign, it’s important to remember there are multiple mobile channels to reach mobile users. They include: Mobile [...]

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5 Mobile Analytics to Track Your Mobile Sites

Due to the technology differences between normal Internet and mobile Internet, it’s hard to keep tracking mobile sites with normal web analytics. Here are five mobile analytics you can choose to track your mobile sites. PercentMobile Mobile Analytics. PercentMobile provides a very decent looking mobile analytics interface. You can check out the demo here. It [...]

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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Digital Marketing Resources for Week May-26

Social Media Marketing Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ] The best practices in terms of marketing tactics for your virtual world implementation PR Secrets for Startups [TechCrunch] Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups. 7 Easy Ways [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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Six Top Internet Themes/Events From Merrill Lynch

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary: Intensifying 3rd party seller competition (negative) As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might [...]

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Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific

Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars. The result mentions something new called “third screen” which are [...]

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Googlers Deciphering Trends In Mobile Search

Maryam Kamvar and Shumeet Baluja from Google published a paper on trends in mobile search. These are the key findings: The average mobile query was 2.56 words and 16.8 characters. The average length of spoken queries to Google was 2.1 terms. It takes users a significant amount of time—an estimated 39.8 seconds—to enter these queries. [...]

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