microsoft

3 Lessons from Companies’ Efforts to Help Japan

While the world are showing great empathy and support for Japan, Japan disaster becomes a marketing vehicle for companies; but, it backfired for some campaigns which were not thoughtful. Lesson 1: Help with What You Are Good At Google set up a people finder internet service after earthquake hit Japan. Google’s strength is in search [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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Is MSN Messenger An Effective Media for All Singapore Advertisers?

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM? Came across a piece of news from Straits Times: Microsoft, which released these figures last week, said that there are 1.3 million users of the free service [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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Should You Use Brand Keywords?

In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing. One client from travel industry asked to remove all brand keywords proposed from the paid search [...]

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Could Search Marketing For Branding?

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated: More positive attitudes toward Sony and less positive attitudes toward competitors’ brands. A 14.5% increase in purchase intent, and [...]

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How To Lead The Market

Yahoo search and Microsoft’s Live Search have been trying very hard to catch with more market share; however, Google is still leading the search market. According to Hitwise, Google accounted for 65.98 percent of all U.S. searches in the four weeks ending December 29, 2007. I don’t see they are likely to catch up in [...]

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Online Marketing Resources Dec-17-07

Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. [...]

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Weekly Online Marketing Resources Dec-09-07

News Dell has selected WPP Group to co-create a stand-alone agency [PRWeek] Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years Compete Inc released Behavior Matchâ„¢ [Compete via BizReport] The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the [...]

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China Internet Watch Dec-02-07

Top 4 portal sites (sina, sohu, 163, tencent) Q3 online ad sales achieved 100 million USD for the first time, according to iResearch. Sina: 45.8m Sohu: 31.5m 163/Netease: 11.4m Tencent: 19.3m Microsoft launched short domain names W.cn and 9.cn Alipay (a China PayPal, under Alibaba Group) enters Taiwan online payment market However, transactions can’t be [...]

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Microsoft’s New Domains In China

Shortly after Google started using G.cn, Microsoft launched new domains W.cn and 9.cn for China online market. If you open either domain in your browser, you would be redirected to Windows Live registration page: If you go to 9.cn/w.cn, your windows live ID would be sth@9.cn/w.cn. The user would be taken to the Windows Live [...]

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Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific

Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars. The result mentions something new called “third screen” which are [...]

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Best Internet Brands In America

According to JupiterResearch, the best Internet brands in American are: Google Yahoo! Amazon eBay MySpace Microsoft (including MSN) AOL Apple

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