Posts tagged as:

microsoft

Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

Read the full article →

Is MSN Messenger An Effective Media for All Singapore Advertisers?

June 7, 2008

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in [...]

Read the full article →

10 Excellent Online Tools to Identify Trends

May 9, 2008

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends – Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon – Facebook Social Trends
Twist – Trends in Twitter
Trendpedia – [...]

Read the full article →

links for 2008-05-07

May 8, 2008

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

Read the full article →

Should You Use Brand Keywords?

February 25, 2008

In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing.
One client from travel industry asked to remove all brand keywords proposed from the paid search campaigns [...]

Read the full article →

Could Search Marketing For Branding?

January 29, 2008

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated:

More positive attitudes toward Sony and less positive attitudes toward competitors’ brands.
A 14.5% increase in purchase intent, and an [...]

Read the full article →

How To Lead The Market

January 25, 2008

Yahoo search and Microsoft’s Live Search have been trying very hard to catch with more market share; however, Google is still leading the search market. According to Hitwise, Google accounted for 65.98 percent of all U.S. searches in the four weeks ending December 29, 2007. I don’t see they are likely to catch up in [...]

Read the full article →

Online Marketing Resources Dec-17-07

December 16, 2007

Market Research

Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
Price Most Important [...]

Read the full article →

Weekly Online Marketing Resources Dec-09-07

December 10, 2007

News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Matchâ„¢ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

Read the full article →

China Internet Watch Dec-02-07

December 2, 2007

Top 4 portal sites (sina, sohu, 163, tencent) Q3 online ad sales achieved 100 million USD for the first time, according to iResearch.

Sina: 45.8m
Sohu: 31.5m
163/Netease: 11.4m
Tencent: 19.3m

Microsoft launched short domain names W.cn and 9.cn
Alipay (a China PayPal, under Alibaba Group) enters Taiwan online payment market
However, transactions can’t be processed with either Taiwan currency or [...]

Read the full article →

← Previous Entries