marketing

What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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How Twitter Turbo-Charges Your Business on Branding, Sales, and CRM?

Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers. In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is [...]

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The Marketing Process in Digital Era

In reality, marketing is complicated. But, most marketers proceed a marketing process like this: Understand what the market and customers need and want Define a customer driven marketing strategy Put together a marketing program Build customer relationships This century, Internet has become part of life. I’m disappointed when some marketers talked like “internet” is none [...]

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Online Sentiment Analysis: free and paid tools to identify online attitudes with your brand

What’s your opinion about…? Needless to be asked, consumers have already expressed themselves in blogs and social networks. reviews, ratings, recommendations…they have shared their feelings about yours or other brands: someone loves iPod, others feel “abc” mp3 player sucks. Nowadays, online opinions can make or break a product in the market place.  Sentiment analysis field [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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Whitepaper

I believe in sharing. If the window below does not work for you, you can click here to check out all my white paper. Subscribe on the right to receive updates. Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful.

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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You just found a digital marketing strategist.

Hello there! Welcome to my personal website. Connect with me now: You can check out digital marketing whitepaper that I wrote.

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Digital Marketing: Must Read for Week July-21

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web Analytics iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World] Using Testimonials Effectively [Marketing Experiments] Social Media Marketing & [...]

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Understanding & Managing Generation Y

Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers: what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey] Gen Y moms tend to be more “Web 2.0″ than their Gen X [...]

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Digital Marketing: Must Read for Week July-14

Search Engine Marketing Use keywords and placements together on the content network [AdWords Blog] Social Media Marketing 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan] New online community study: what’s working, what’s in the way, advice from trenches [BlogHound] Marketing Research Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy] MarketingSherpa [...]

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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What is Social Media?

In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition. So, what is social media? If you ask Google, this is what you can get: A category of sites that is based [...]

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