Posts tagged as:

marketing

How Twitter Turbo-Charges Your Business on Branding, Sales, and CRM?

October 7, 2009

Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers.
In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is Twitter [...]

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The Marketing Process in Digital Era

September 16, 2009

In reality, marketing is complicated. But, most marketers proceed a marketing process like this:

Understand what the market and customers need and want
Define a customer driven marketing strategy
Put together a marketing program
Build customer relationships

This century, Internet has become part of life. I’m disappointed when some marketers talked like “internet” is none of their business but the [...]

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Marketers’ Guide on Search Engine Marketing

May 29, 2009

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.
Table of Content

Introduction to SEM [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

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Marketers’ SEM Guide Part 1: Introduction

April 21, 2009

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits.
Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their potential [...]

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Whitepaper

April 13, 2009

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful.

Marketers’ Guide on Search Engine Marketing 2009 [54 pages]

Download (PDF)

How to Get More Facebook Fans [11 pages]

China Internet Related Whitepapers:

China Internet Statistics Whitepaper 2009
China Search Engine Report 2008 Advertisers and Users Behavior Study
Brief Guide to China Search Marketing [...]

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Services

April 6, 2009

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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You just found a digital marketing consultant.

December 6, 2008

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write:

Digital Marketing Blog
China Internet Watch

Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now:

You [...]

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Digital Marketing: Must Read for Week July-14

July 20, 2008

Search Engine Marketing

Use keywords and placements together on the content network [AdWords Blog]

Social Media Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan]
New online community study: what’s working, what’s in the way, advice from trenches [BlogHound]

Marketing Research

Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy]
MarketingSherpa B-to-B Presentation – Top 10 Marketing Fast [...]

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What is Social Media?

July 5, 2008

In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition.
So, what is social media? If you ask Google, this is what you can get:

A category of sites that is based on user [...]

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