marketing

What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

Read the full article →

How Twitter Turbo-Charges Your Business on Branding, Sales, and CRM?

Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers. In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is [...]

Read the full article →

The Marketing Process in Digital Era

In reality, marketing is complicated. But, most marketers proceed a marketing process like this: Understand what the market and customers need and want Define a customer driven marketing strategy Put together a marketing program Build customer relationships This century, Internet has become part of life. I’m disappointed when some marketers talked like “internet” is none [...]

Read the full article →

Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

Read the full article →

Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

Read the full article →

Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

Read the full article →

Whitepaper

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful. Marketers’ Guide on Search Engine Marketing 2009 [54 pages] Download (PDF) How to Get More Facebook Fans [11 pages] China Internet Related Whitepapers: China Internet Statistics Whitepaper 2009 China Search Engine Report 2008 Advertisers and Users Behavior [...]

Read the full article →

Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

Read the full article →

You just found a digital marketing consultant.

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write: Digital Marketing Blog China Internet Watch Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now: You can also download digital marketing [...]

Read the full article →

Digital Marketing: Must Read for Week July-14

Search Engine Marketing Use keywords and placements together on the content network [AdWords Blog] Social Media Marketing 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan] New online community study: what’s working, what’s in the way, advice from trenches [BlogHound] Marketing Research Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy] MarketingSherpa [...]

Read the full article →

What is Social Media?

In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition. So, what is social media? If you ask Google, this is what you can get: A category of sites that is based [...]

Read the full article →

Digital Marketing: Must Read for Week Jun-23

Branding Color Psychology in Marketing [Branding Strategy] Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly. Search Engine Marketing Top ad placements not always most profitable [BizReport] Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. Social Media [...]

Read the full article →

Case Study: How To Track Offline Campaigns

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study. Let’s take a look at the print ads first: And the other side: Having [...]

Read the full article →

links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

Read the full article →

links for 2008-05-19

E-consultancy: Tips for email opt-in forms The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage. (tags: email) Inside Facebook: The 25 Most Popular Pages on Facebook “Now that Pages have been out for six months, we [...]

Read the full article →

← Previous Entries