Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it: Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is [...]
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Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And [...]
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