May 6, 2009
This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management.
Part 1, Part 2, Part 3, Part 4, Part 5
Should You Hire A PPC Staff?
The first question you probably want to ask before you hire anyone, “is it [...]
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April 23, 2008
The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints:
The Wall Street Journal is the most widely read daily news publication [...]
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