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	<title>Rocky FU &#187; luxury</title>
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	<link>http://www.rockyfu.com</link>
	<description>Holistic Digital Marketing &#38; Branding</description>
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		<title>Digital Marketing Resource for Week May-19</title>
		<link>http://www.rockyfu.com/blog/digital-marketing-resource-may-19/</link>
		<comments>http://www.rockyfu.com/blog/digital-marketing-resource-may-19/#comments</comments>
		<pubDate>Sun, 25 May 2008 16:04:18 +0000</pubDate>
		<dc:creator>Rocky Fu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[WOM]]></category>

		<guid isPermaLink="false">http://www.rockyfu.com/?p=313</guid>
		<description><![CDATA[FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that Iâ€™ve made. To give you some ideas of where Iâ€™m at as a domainer here some rounded portfolio stats. â€˜Digital Savvyâ€™ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]]]></description>
			<content:encoded><![CDATA[<p></p><ol class="posts">
<li class="post">
<h4 class="desc">FlipSquare Blog: 5 Domain Buying Mistakes</h4>
<p class="notes">So hopefully this short article will help you avoid some basic  mistakes that Iâ€™ve made. To give you some ideas of where Iâ€™m at as a domainer  here some rounded portfolio stats.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.marketingcharts.com/direct/digital-savvy-tend-to-be-luxury-shoppers-on-the-go-independent-voters-4714/?camp=rssfeed&amp;src=mc&amp;type=textlink">â€˜Digital Savvyâ€™ Tend to Be Luxury Shoppers, On-the-Go, Independent  Voters</a></h4>
<p class="notes">Digitally Savvy* consumers are 56% more likely than average to  own or lease a luxury vehicle, 175% more likely to have spent $500 or more on  menâ€™s or womenâ€™s business clothing in the past year, and 49% more likely to own  a second home, according to (p</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://searchengineland.com/080523-075927.php">Google&#8217;s Safe Browsing Diagnostic Tool</a></h4>
<p class="notes">A week ago Google announced the release of a safe browsing  diagnostic tool. To use the tool, just append a URL to the end of  http://www.google.com/safebrowsing/diagnostic?site=.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://mashable.com/2008/05/24/14-more-twitter-tools/">Mashable: 140+ More Twitter Tools!</a></h4>
<p class="notes">&#8220;Various Twitter-related tools and plugins have been multiplying  fast over since we did our big Twitter Toolbox and 8 awesome Firefox plugins for  Twitter earlier.&#8221;</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.searchengineguide.com/jackie-baker/site-clinic-professional-looking-design.php">Site Clinic: Professional Looking Design Drives Conversions</a></h4>
<p class="notes">This week&#8217;s site clinic is focused on making sure visitors like  what they see when they come to your website. <span id="more-313"></span></p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.clixmarketing.com/blog/2008/05/23/new-guide-to-google-advertising-products-and-more/">New Guide to Google Advertising Products (PDF)</a></h4>
<p class="notes">Google released today a concise and comprehensive guide to all of  their advertising products, along with info about other Google products that  advertisers should know about.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://trevorcrookblog.com/2008/05/21/8-different-types-of-headlines/#comment-31471">Trevor Crook: 8 Different Types of Headlines |</a></h4>
<p class="notes">8 different types of headlines you can model from with  examples.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.seomoz.org/blog/know-your-playing-field-the-real-top-100-domains">SEOmoz: Know Your Playing Field: The Real Top 100 Domains</a></h4>
<p class="notes">60% of the top 25 domains are controlled by an elite six. These  super internet companies dominate internet usage.</p>
</li>
<li class="post">
<h4 class="desc">Upperblog: 11 Tips to Ease Your Brand Into Facebook</h4>
<p class="notes">The truth is, to fully grasp the Facebook experience, you  actually have to take a plunge in the pool. You have to let your brand become  part of the network to see how it reacts,</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.imediaconnection.com/content/19390.asp">iMedia Connection: How Papa John&#8217;s averted a WOM disaster</a></h4>
<p class="notes">A recent Papa John&#8217;s public relations blunder gave the brand the  opportunity to turn the episode into a brand publicity stunt &#8212; offering 23-cent  pizzas to eager customers.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.visinsights.com/dells-bob-pearson-at-womma-u/250/">Dell&#8217;s Bob Pearson at WOMMA-U</a></h4>
<p class="notes">Dell has actually recognized revenue via Twitter &#8211; $500K thus far  by offering discounts/specials via Twitter.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.searchenginemarketing.co.uk/blog/sem/pagerank-sculpting/">PageRank Sculpting &#8211; Ok Or Penalty Material? 10 SEO Experts  Respond.</a></h4>
<p class="notes">We emailed 10 SEO experts and asked them two questions about  PageRank sculpting:</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.marketingcharts.com/direct/women-more-concerned-about-diet-and-weight-than-serious-diseases-4679/?camp=rssfeed&amp;src=mc&amp;type=textlink">Women More Concerned about Diet and Weight Than Serious  Diseases</a></h4>
<p class="notes">Women are more concerned about diet/weight (56%) and eating right  (36%) than cancer (23%), cardiovascular/heart health (20%), and diabetes (18%),  according to the second in a series of findings from the Meredith Corp./NBC  Universal survey.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.marketingcharts.com/television/marketers-embrace-integrated-marketing-but-key-challenges-remain-4672/?camp=rssfeed&amp;src=mc&amp;type=textlink">Marketers Embrace Integrated Marketing, but Key Challenges  Remain</a></h4>
<p class="notes">Key barriers cited to effective IMC are the existence of function  silos (59%) and the lack of strategic consistency across communications  disciplines (42%), both of which were cited in earlier versions of the study  (2003 and 2006).</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=83036">MediaPost: Will Men Be The Luxury Market&#8217;s Secret Weapon?</a></h4>
<p class="notes">NPD Group reports that men&#8217;s share of the $195.6 billion U.S.  apparel market grew 4% in 2007 to $57.2 billion, while women&#8217;s gained just 1% to  $103 billion.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://promomagazine.com/research/sampling_coupons_cereal_shopping_survey_0520/">Sampling, Coupons Influential in Cereal Shopping: Survey</a></h4>
<p class="notes">When it comes to reaching shoppers, in-store samples, package ads  and coupons are influential, according to a recent survey.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.marketingcharts.com/interactive/top-10-us-social-network-and-blog-site-rankings-issued-for-april-4658/?camp=rssfeed&amp;src=mc&amp;type=textlink">Top 10 US Social-Network and Blog-Site Rankings Issued for  April</a></h4>
<p class="notes">Top US social-networking site MySpace.comâ€™s audience was up 3% in  April compared with April â€˜07, but second-place Facebookâ€™s was up 56% from a  year earlier, according to custom lists compiled by Nielsen Online.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.admob.com/s/solutions/metrics">Mobile Metrics: Free Mobile Market Level Data</a></h4>
<p class="notes">AdMob Mobile Metrics Report covering manufacturer, device and  country-specific data on AdMobâ€™s top four markets by impressions served: US, UK,  India and South Africa.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.seofaststart.com/download">SEO  Fast Start 2008 (Download)</a></h4>
<p class="notes">&#8220;A free ebook providing clera, step by step instructions for  search engine optimization.&#8221;</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.mpdailyfix.com/2008/05/the_why_and_how_of_engaging_bl.html">Marketing Profs: The Why and How of Engaging Bloggers at Your  Event</a></h4>
<p class="notes">&#8220;The real benefit of engaging a social media maven, blogger or  industry evangelist lies in the longer term relationships you are able to  form.&#8221;</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.ewriting.pamil-visions.com/2008/05/18/seo-wordpress-book/">Free SEO For WordPress 2.5 eBook</a></h4>
<p class="notes">&#8220;The latest version of the SEO Book for WordPress 2.5 eBook is  now available in pdf format for free.&#8221;</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://adage.com/digital/article?article_id=127168">Ad Age: Linking Web Buzz to Mini Sales</a></h4>
<p class="notes">The 2002 U.S. debut of Mini, a flashy, toy-like car in the land  of the oversize SUV, generated enough media coverage and consumer interest that  the brand maintained significant buzz for nearly four years.</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.nytimes.com/2008/05/19/technology/19online.html?_r=1&amp;partner=rssnyt&amp;emc=rss&amp;oref=slogin">NYT: Online Search Ads Faring Better Than Expensive Displays</a></h4>
<p class="notes">&#8220;While search advertising remains strong, there are signs that  the growth in online advertising â€” particularly in more elaborate display ads â€”  is slowing down.&#8221;</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.insidefacebook.com/2008/05/15/the-25-most-popular-pages-on-facebook/">Inside Facebook: The 25 Most Popular Pages on Facebook</a></h4>
<p class="notes">&#8220;Now that Pages have been out for six months, we thought weâ€™d see  whoâ€™s got the most fans on Facebook.&#8221;</p>
</li>
<li class="post">
<h4 class="desc"><a href="http://www.e-consultancy.com/news-blog/365633/tips-for-email-opt--in-forms.html">E-consultancy: Tips for email opt-in forms</a></h4>
<p class="notes">The email opt-in or subscribe form on your website is crucial  when you are building up your database, and can help your marketing efforts at a  later stage.</p>
</li>
</ol>


<p><strong>Also read:</strong><a href='http://www.rockyfu.com/blog/digital-marketing-resources-jun-9/' rel='bookmark' title='Permanent Link: Digital Marketing Resources for Week Jun-9'>Digital Marketing Resources for Week Jun-9</a>
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		<title>Links: YouTube&#8217;s Buzz Targeting &amp; Wealthy Women Survey</title>
		<link>http://www.rockyfu.com/blog/links-for-2008-05-15/</link>
		<comments>http://www.rockyfu.com/blog/links-for-2008-05-15/#comments</comments>
		<pubDate>Thu, 15 May 2008 08:41:16 +0000</pubDate>
		<dc:creator>Rocky Fu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.rockyfu.com/links-for-2008-05-15/</guid>
		<description><![CDATA[YouTube introduces buzz targeting YouTubeâ€™s â€œbuzz targetingâ€ will identify which videos are becoming popular and about to â€œgo viralâ€ by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c (tags: viral marketing youtube buzz) Survey: Wealthy Women Flex Their [...]]]></description>
			<content:encoded><![CDATA[<p></p><ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.bizreport.com/2008/05/youtube_introduces_buzz_targeting.html">YouTube introduces buzz targeting</a></div>
<div class="delicious-extended">YouTubeâ€™s â€œbuzz targetingâ€ will identify which videos are becoming popular and about to â€œgo viralâ€ by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/RockyFP/viral">viral</a> <a href="http://del.icio.us/RockyFP/marketing">marketing</a> <a href="http://del.icio.us/RockyFP/youtube">youtube</a> <a href="http://del.icio.us/RockyFP/buzz">buzz</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.marketingcharts.com/direct/wealthy-women-flex-their-financial-muscles-4586/?camp=rssfeed&amp;src=mc&amp;type=textlink">Survey: Wealthy Women Flex Their Financial Muscles</a></div>
<div class="delicious-extended">Married wealthy women on average make almost two-thirds (64%) of a familyâ€™s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/RockyFP/survey">survey</a> <a href="http://del.icio.us/RockyFP/women">women</a> <a href="http://del.icio.us/RockyFP/luxury">luxury</a>)</div>
</li>
</ul>


<p><strong>Also read:</strong><a href='http://www.rockyfu.com/blog/leading-social-networks-for-the-wealthy/' rel='bookmark' title='Permanent Link: Leading Social Networks For The Wealthy'>Leading Social Networks For The Wealthy</a>
</p>]]></content:encoded>
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		<item>
		<title>Leading Social Networks For The Wealthy</title>
		<link>http://www.rockyfu.com/blog/leading-social-networks-for-the-wealthy/</link>
		<comments>http://www.rockyfu.com/blog/leading-social-networks-for-the-wealthy/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 06:09:35 +0000</pubDate>
		<dc:creator>Rocky Fu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.rockyfu.com/leading-social-networks-for-the-wealthy/</guid>
		<description><![CDATA[Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest [...]]]></description>
			<content:encoded><![CDATA[<p></p><blockquote><p>Participation levels of online wealthy consumers in leading social networks are <strong>16%</strong> for <strong>MySpace</strong>, <strong>13%</strong> for <strong>LinkedIn</strong>, and <strong>11%</strong> for <strong>Facebook</strong>.</p></blockquote>
<p>Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest survey, â€œ<a href="http://marketwire.com/mw/release.do?id=830467" target="_blank">The Wealthy and Web 2.0</a>.â€ from Luxury Institute.</p>
<p>Source: <a href="http://www.marketingcharts.com/interactive/six-in-10-wealthy-consumers-online-use-social-networks-3810/?camp=rssfeed&amp;src=mc&amp;type=textlink" target="_blank">Six in 10 Wealthy Consumers Online Use Social Networks</a></p>


<p><strong>Also read:</strong><a href='http://www.rockyfu.com/blog/links-for-2008-05-15/' rel='bookmark' title='Permanent Link: Links: YouTube&#8217;s Buzz Targeting &#038; Wealthy Women Survey'>Links: YouTube&#8217;s Buzz Targeting &#038; Wealthy Women Survey</a>
</p>]]></content:encoded>
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