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Hello there! Welcome to my personal website. Connect with me now: You can check out digital marketing whitepaper that I wrote.

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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What is Social Media?

In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition. So, what is social media? If you ask Google, this is what you can get: A category of sites that is based [...]

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Synergies Between Email And Search Marketing

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn, What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts? Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of [...]

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Leading Social Networks For The Wealthy

Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest [...]

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Weekly Online Marketing Resources Dec-02-07

Plugin: HP Blog Printing [tabblo] Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation] Online US retail sales exceed expectations [FT.com] Raul Vazquez, chief executive of Walmart.com, said the [...]

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Social Networking In China

Economist has a good introduction article to China social networking websites, “Not losing Facebook in China“. It is the first time I’ve ever heard of this China facebook xiaonei.com. If you know facebook and you know Chinese, you can guess that is a China facebook. “xiaonei” is Chinese pinyin which means “in school” while “xiao” [...]

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About

Rocky Fu is a digital marketer in Singapore; he shares digital strategies and social media strategies at this blog. You can subscribe to the blog via RSS or email. If you have questions, ask me here. Rocky’s digital experience started in 2001 when he started building websites and monetizing the site via multiple channels; he [...]

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