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You just found a digital marketing consultant.

December 6, 2008

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write:

Digital Marketing Blog
China Internet Watch

Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now:

You [...]

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Synergies Between Email And Search Marketing

March 13, 2008

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn,
What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts?
Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of ad:tech:
Email marketing [...]

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Leading Social Networks For The Wealthy

March 13, 2008

Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook.
Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest survey, [...]

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Weekly Online Marketing Resources Dec-02-07

December 2, 2007

Plugin: HP Blog Printing [tabblo]
Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog
Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
Online US retail sales exceed expectations [FT.com]
Raul Vazquez, chief executive of Walmart.com, said the retailer had seen [...]

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Social Networking In China

September 14, 2007

Economist has a good introduction article to China social networking websites, “Not losing Facebook in China“. It is the first time I’ve ever heard of this China facebook xiaonei.com. If you know facebook and you know Chinese, you can guess that is a China facebook. “xiaonei” is Chinese pinyin which means “in school” while “xiao” [...]

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About

July 30, 2007

I maintain this personal website to share my knowledge in digital marketing and get connected with like minded people.
I was born and grew up in China. Studied e-commerce in Xiamen University before I had my Bachelor’s Degree (information communication in NTU) in Singapore on merit scholarship. And, I’m currently working in digital marketing industry in [...]

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