Landing Page

What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Poor Landing Page By Example

I was looking for information regarding the latest IPO offerings the other day. I simply searched in Google with keyword “ipo offering”, WSJ jumped out on top PPC position: The title “Ipo Offering” told me that this PPC guy knows about dynamic keywords insertion (in case you don’t, this simply means advertisers can display in [...]

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