April 29, 2009
This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]
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November 12, 2007
I was looking for information regarding the latest IPO offerings the other day. I simply searched in Google with keyword “ipo offering”, WSJ jumped out on top PPC position:
The title “Ipo Offering” told me that this PPC guy knows about dynamic keywords insertion (in case you don’t, this simply means advertisers can display in title [...]
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