Posts tagged as:

integrated marketing

Could Twitter and mobile have a happy marriage?

December 3, 2009

Are Twitter and mobile a good match?
Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers.
Mobile ad subscribers  want similar thing as [...]

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Case Study: How To Track Offline Campaigns

June 11, 2008

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study.
Let’s take a look at the print ads first:

And the other side:

Having searched for “tangs” [...]

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Digital Marketing Resource for Week May-19

May 26, 2008

FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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Synergies Between Email And Search Marketing

March 13, 2008

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn,
What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts?
Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of ad:tech:
Email marketing [...]

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Avoid Duplicate Cost With Integrated Approach

February 28, 2008

It’s still too early to promote “integrated marketing” to most companies in Asia Pacific market when social marketing is new and still many are hesitant to search marketing. Anyhow, let me illustrate one benefit of integrated approach to online marketing from conversion perspective.

Visitor named Linda found a company called RFP’s product through natural search on [...]

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5 Tips to Track And Integrate Offline Marketing Campaigns

January 24, 2008

Budgets seem always tight on internet marketing, which is especially true for search marketing. Some of our clients spent tens of thousands of dollars every month on print advertising, outdoor advertising, TV advertising, and etc. When it comes to online, they are very careful.
The power of internet marketing/advertising is the ability to track return on [...]

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