Posts tagged as:

in house

In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

May 6, 2009

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management.
Part 1, Part 2, Part 3, Part 4, Part 5
Should You Hire A PPC Staff?
The first question you probably want to ask before you hire anyone, “is it [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

April 24, 2009

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns.
Part 1, Part 2, Part 3
If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably need [...]

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Download In House SEO PDF

September 1, 2007

Web Analytics World introduced me this good SEO resource:
Get expert advice from established SEO professionals at: NetConcepts, ResortQuest, Time Inc., Business.com and Classmates.com. Earlier this summer I asked some of the top SEO minds the same 2 questions, it was quite a popular series so I decided to turn it into a PDF.
Download (PDF)

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