Posts tagged as:

google

Google Suggest You Add Breadcrumb Navigation to Your Site

November 18, 2009

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL.
Google has announced site hierarchies display in the Display URL positions, which replaces the URL [...]

Read the full article →

4 Free & Great Online Survey Tools

September 7, 2009

Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys.
Survey Monkey
Survey Monkey was my favorite online survey tool back in my university life. You can use it to dsign [...]

Read the full article →

How to Win more Friends and Fans

September 4, 2009

How to Get More Followers in Google Friend Connect & More Facebook Fans
Google Friend Connect (GFC) and Facebook Fan Pages are two free but powerful tools for marketers, bloggers, and business owners. How to get more “members” (via Google Friend Connect) and “Fans” (on Facebook) is a topic we’re going to discuss today.
If you are [...]

Read the full article →

6 SEO Tips for Google News

September 4, 2009

Maile Ohye from Google gives a good presentation on SEO for Google News,

She gives 6 tips for optimizing for Google News,

Unique, permanent URLs with at least 3 digits
Don’t break up article body
Put dates between title and body
Titles matter
Separate original content from press releases
Publish informative, unique content

My last piece of advice: don’t try to manipulate Google. [...]

Read the full article →

Benefits of Content Network (Marketers’ SEM Guide Part 8)

May 28, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7
Content Network Introduction
Take Google for example,
The Google Network is a large group of websites and other products, [...]

Read the full article →

Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

Read the full article →

Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

April 24, 2009

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns.
Part 1, Part 2, Part 3
If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably need [...]

Read the full article →

Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

Read the full article →

Marketers’ SEM Guide Part 1: Introduction

April 21, 2009

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits.
Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their potential [...]

Read the full article →

Services

April 6, 2009

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

Read the full article →

← Previous Entries