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Watch Real Time Conversations on Google

If you care, constant real time conversations taking place online are valuable insights into what happened and how people reacted. Twitter has become the number one site for looking into this issues. So far, the search function on Twitter doesn’t auto-update itself; you need to click on a “refresh” link to see more newer results [...]

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5 Interest-based Marketing Strategies via Google Content Network

Last week Google rolled out a new feature called remarketing, which any AdWords advertiser can use to reach users via Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website and helpful in raising brand awareness, or driving clicks and sales. Understanding how “remarketing” works [...]

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Google Suggest You Add Breadcrumb Navigation to Your Site

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL. Google has announced site hierarchies display in the Display URL positions, which replaces the [...]

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4 Free & Great Online Survey Tools

Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys. Survey Monkey Survey Monkey was my favorite online survey tool back in my university life. You can use it [...]

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How to Win more Friends and Fans

How to Get More Followers in Google Friend Connect & More Facebook Fans Google Friend Connect (GFC) and Facebook Fan Pages are two free but powerful tools for marketers, bloggers, and business owners. How to get more “members” (via Google Friend Connect) and “Fans” (on Facebook) is a topic we’re going to discuss today. If [...]

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6 SEO Tips for Google News

Maile Ohye from Google gives a good presentation on SEO for Google News, She gives 6 tips for optimizing for Google News, Unique, permanent URLs with at least 3 digits Don’t break up article body Put dates between title and body Titles matter Separate original content from press releases Publish informative, unique content My last [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Content Network Introduction Take Google for example, The Google Network is a large group of websites [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns. Part 1, Part 2, Part 3 If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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China Search Engine Marketing Report 2008

China Search Engine Marketing Report 2008 View more presentations from Rocky Fu.

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Do You See The Opportunity in the Recession?

We are all faced with a series of great opportunities brilliantly disguised as impossible situations. Charles R. Swindoll quotes (American Writer and Clergyman, b.1934) It’s true that we are in recession and must be careful about every dollar we are to spend. But, as a company, we can’t do much about the economy situation but [...]

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5 Incredible Tactics for Building Word of Mouth

Co-donate Promote donation programs that ask your customers to co-donate (or co-decide).  Examples include Google’s Project 10100 in which Google is committing $10 million to implement 20 projects that help change the world. TripAdvisor, through its More Than Footprints initiative, donated USD 1 million to “Doctors Without Borders” charity who received the most number of [...]

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