google

How to Get High Ranking on Google and Nothing Else

I’m very surprised to see in the past few years that many people conduct search engine optimization (SEO) as if they could outsmart tech giants like Google who have top-notch scientists in the world. Whatever you do for your business via digital, don’t forget the ultimate objective — revenue. To achieve the long-term growth, companies [...]

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How to Check Website Speed

The loading speed of your website is important part of your visitors’ user experience; if you run an e-commerce website, performance issues could affect overall revenue by up to 9% – or, in dollar terms, $117 million a year. So, how to check your website speed? Yes, you can open the URL in any browser [...]

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How to Use Photos & Images for Marketing

People love good photos and images; this post illustrates ways marketers can utilize photos and images as powerful marketing weapons. Photo sites reach 70% Internet users worldwide; in Singapore, photo sites reach 82% of Internet users in 2010 according to comScore. For  marketers, photo-sharing can definitely help build brand awareness and encourage consumers interactions. Marketers [...]

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What You Need to Know Before Adding Google +1 Button…

About three months ago, Google launched “+1 Button” for English searches on Google.com (watch the introduction video on YouTube if you are not familiar with it). With a single click, the +1 button lets signed-in Google users recommend the content they like on the web to their friends and contacts right when it’s most useful [...]

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3 Lessons from Companies’ Efforts to Help Japan

While the world are showing great empathy and support for Japan, Japan disaster becomes a marketing vehicle for companies; but, it backfired for some campaigns which were not thoughtful. Lesson 1: Help with What You Are Good At Google set up a people finder internet service after earthquake hit Japan. Google’s strength is in search [...]

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What Google Learned in 2010 in Search & Display Network?

Some great insights Google gleaned through research with its partners in 2010. 89% of consumers started their holiday shopping online Portable PC shoppers do an average of 14 searches during their shopping process Consumers exposed to a homepage ad on YouTube are 4 times more likely to Visit the advertiser website Search for the brand, [...]

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Watch Real Time Conversations on Google

If you care, constant real time conversations taking place online are valuable insights into what happened and how people reacted. Twitter has become the number one site for looking into this issues. So far, the search function on Twitter doesn’t auto-update itself; you need to click on a “refresh” link to see more newer results [...]

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5 Interest-based Marketing Strategies via Google Content Network

Last week Google rolled out a new feature called remarketing, which any AdWords advertiser can use to reach users via Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website and helpful in raising brand awareness, or driving clicks and sales. Understanding how “remarketing” works [...]

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Google Suggest You Add Breadcrumb Navigation to Your Site

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL. Google has announced site hierarchies display in the Display URL positions, which replaces the [...]

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4 Free & Great Online Survey Tools

Don’t be blind while you can actually see. Open your door and your mind to listen to your customers for feedback and suggestions. Let me share a few free but great tools for conducting online surveys. Survey Monkey Survey Monkey was my favorite online survey tool back in my university life. You can use it [...]

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How to Win more Friends and Fans

How to Get More Followers in Google Friend Connect & More Facebook Fans Google Friend Connect (GFC) and Facebook Fan Pages are two free but powerful tools for marketers, bloggers, and business owners. How to get more “members” (via Google Friend Connect) and “Fans” (on Facebook) is a topic we’re going to discuss today. If [...]

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6 SEO Tips for Google News

Maile Ohye from Google gives a good presentation on SEO for Google News, She gives 6 tips for optimizing for Google News, Unique, permanent URLs with at least 3 digits Don’t break up article body Put dates between title and body Titles matter Separate original content from press releases Publish informative, unique content My last [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 Content Network Introduction Take Google for example, The Google Network is a large group of websites [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns. Part 1, Part 2, Part 3 If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably [...]

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