A Facebook contest often naturally comes to marketers’ mind, which can be launched in less than an hour. But, a lack of Facebook contest strategy may lead to poor results.
You may be surprised to know many businesses don’t have clear objective when launching a Facebook contest, many of which simply aim for more fans. You should always have a well defined objective and KPI for measuring the success of your contest at the very beginning of the planning process.
It’s almost always among the first things to do in developing digital strategies for most digital channels. Without a thorough understanding and analysis of target demographic, the success of digital campaigns is left to chances. [Read more…]