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What’s Coming at Facebook That Marketers Should Know

Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware. Sponsored Story Previously (and right now), the sponsored story [...]

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How to Increase Your Facebook Fans

Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how? It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans. Why People Like A [...]

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Monitor & Compare Social Media Reach in Facebook & Twitter

More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”. Regardless of the importance of “the reach”, l’m sharing one tool from Wildfire that can help you monitor the reach of your Facebook Page and Twitter account; in [...]

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Singapore Internet Users Spend Longest on Facebook

A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see. Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, [...]

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Ultimate Facebook Events Guide

Create An Event on Facebook Page Creating an event on Facebook Page is not quite obvious but free and easy. First of all, you need to add the application to your Facebook Page by “Edit Page > Apps > Events > Edit Settings > Add”. Then, goo to the events application to create an event: [...]

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One Facebook Marketing Tip That Could Save You Millions

With the launching of big travel exhibition Natas Fair, August is a big month for travel business. Today, I spotted a Wego (a travel search website) campaign on Yahoo Singapore, clicked on one of the links and landed on a Facebook Page where I saw this warning message: The contest page, set as default landing [...]

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How to Use Photos & Images for Marketing

People love good photos and images; this post illustrates ways marketers can utilize photos and images as powerful marketing weapons. Photo sites reach 70% Internet users worldwide; in Singapore, photo sites reach 82% of Internet users in 2010 according to comScore. For  marketers, photo-sharing can definitely help build brand awareness and encourage consumers interactions. Marketers [...]

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#Infographic: Facebook in Singapore

If you recently read “Singapore Internet Stats” white paper, you should know there are about over 2.4 million Facebook users in Singapore. So, last Sunday I dig a bit deeper into demographic data and made a simple infographic: You can download a PDF copy here.

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Case Study: A Good Social Strategy from eBay

The use of word “strategy” is often abused in digital marketing, especially in social media. Many companies have limited themselves to social ads and Facebook Page, leaving the power of social media untapped. Today, I’ll share a good social strategy from eBay. eBay has a Group Gifts service, which employs Facebook platform technology, helps users [...]

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Facebook Deals 101

If you are familiar with Foursquare, it shouldn’t be hard for you to understand what Facebook Deals offers. Simply put, it rewards customers when they check in on Facebook using mobile devices. Why could this be a powerful tool for business?

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Here are 5 interactions you can expect on Facebook Page

Yes, Facebook is popular; but simply rushing to Facebook with a Fan Page is not enough to please your boss in the long term. And, having thousands of fans is cool but may only boost your ego if you don’t know what to expect. Clicking on the Thumb-Up “Like” Link According to a survey by [...]

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What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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An Easy Tool to Watch Facebook Conversations about Your Brand

OpenBook is a very simple but useful tool for you to look for conversations about your brand or a topic you’re interested. Simply type in the “topic” and hit search button; you can also filter the results by sex.

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7 Free Ways for Rich & Engagement Content to Facebook Page

For marketers who created the first Facebook Page for a brand, the question is now what? If social media is about engagement, Facebook Page needs rich and engagement content. 1. Greet your fans. Depending on demographics of your targeted fans, you want to send your greetings on Facebook Page. Be it simply a “good morning” [...]

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Top Social Media Tactics for Facebook and Twitter

Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics. The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B [...]

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