email

Social Engagement: Twitter V.S. Facebook V.S. Email

ShareThis shared a social bookmarking study at its blog which explores the social engagement value of sharing. The study breaks down the stages of sharing into share, clicks, and engage. According to this ShareThis research, email is still the most popular way (46% of shares) of sharing content online. The same research showed that 40% [...]

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Coupon marketing tips and how to prevent coupon scaring away shoppers

Both consumers and marketers love coupons and coupon marketing is widely adopted nowadays, either online or offline. If coupon is not in your marketing mix, you are losing a big opportunity here. People love the feeling of gaining a bargain and being treated as special; besides, coupon allows them to save money. Online coupons are [...]

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Are Gmail users the best audience for social marketing campaigns?

RapLeap, a research company, conducted an interesting study of email analysis. They looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online. RapLeaf found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. [...]

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Incorporate Social Characteristics into Email

Along with the fly of Facebook, the traditional marketers get excited with social marketing. Here is one simple tip that everyone can do to incorporate social characteristics into email. I remember years back when I created a content site offering tips for women, I added a simple “Email This” icon at the top and bottom [...]

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5 Places Your Company URL Should Appear

If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that. Email signature. Include your website URL in both internal corporate emails and external emails to customers. Receipts. I did [...]

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links for 2008-05-19

E-consultancy: Tips for email opt-in forms The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage. (tags: email) Inside Facebook: The 25 Most Popular Pages on Facebook “Now that Pages have been out for six months, we [...]

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Synergies Between Email And Search Marketing

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn, What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts? Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of [...]

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NetEase 163 Announces Unlimited Email Service To Compete With Yahoo China

Aftter Yahoo China’s plan for unlimited email storage in this coming October (source: ChinaByte), NetEase announced its plan of unlimited email storage yesterday in Beijing, whose email storage is already up to 3G. Unlimited plan would apply to all its email services; in addition, NetEase plans to provide free email arrival notification via SMS to [...]

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