digital marketing

How to Launch A New Product

I was invited to the iNQ Mini (social media phone) launch event last night, which reminded me to write this post on online strategies for launching a new product. It’s important for me here to sketch the outline and I may not cover the detailed tactics. If you are interested to find out more, you [...]

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A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts

All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei (1564 – 1642) The states and Europe are too far from me; my limited understanding warms me of “pretending” to be an expert in those markets. I just want to share some thoughts on digital marketing (especially [...]

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First Thing You Do Before You Launch An Online Contest

Do your online contest yourself first and test it among a group of 5-10 people before you launch it to the crowd. I chanced upon an online contest from a big printer brand. The contest is simply; just answer one MCQ of how long it takes to install the printer. And, the additional information only [...]

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5 Minutes Crash Course on Digital Marketing

A brilliant presentation by Dave McClure, “Startup Metrics for Pirates”. It’s short; but, as I said. Very good presentation. Digest what he says slowly.

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July Digital Marketing Survey Results

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are. Options for Questions: a. search marketing (paid search) b. affiliate marketing c. social media marketing [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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Digital Marketing Resource for Week May-19

FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]

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First Step of Digital Marketing: Objective

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look: What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example: You can know about Meggie’s experience and view photos of her personal life. [...]

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