customer service

Use Online Tools to Listen to Customers for Ideas and Feedback

Every company will probably say “yes” if you ask them whether or not they should listen to their customers. However, the right things to do are often not carried out; especially “listening to customers”. Benefits of Listening to Customers You need feedback from your customers; that’s why it’s important to listen to them. Bad customer [...]

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3 Lessons on Customer Feedback from Singapore National Library

I was searching for a book “The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace” on Singapore National Library website before breakfast and unfortunately this book is too new to be available. So, I clicked on “Recommend A Book” link on the search results page. Lesson 1: Make it easy for customers [...]

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How Western Digital Let Down A Loyal Customers

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. -DONALD PORTER I WAS a loyal customer of Western Digital (WD) and I always bought WD hard disks even though it cost more and sometimes friends gave other recommendations. I bought my last WD hard disk in [...]

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How To Have Your Brand Loved? A Lesson From MobileOne

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns. I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop [...]

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