CRM

Use Online Tools to Listen to Customers for Ideas and Feedback

Every company will probably say “yes” if you ask them whether or not they should listen to their customers. However, the right things to do are often not carried out; especially “listening to customers”. Benefits of Listening to Customers You need feedback from your customers; that’s why it’s important to listen to them. Bad customer [...]

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How Western Digital Let Down A Loyal Customers

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. -DONALD PORTER I WAS a loyal customer of Western Digital (WD) and I always bought WD hard disks even though it cost more and sometimes friends gave other recommendations. I bought my last WD hard disk in [...]

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How Twitter Turbo-Charges Your Business on Branding, Sales, and CRM?

Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers. In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is [...]

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