This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you.
—Leigh Fallon, Carrier of the Mark
Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase.