consumers

What Google Learned in 2010 in Search & Display Network?

Some great insights Google gleaned through research with its partners in 2010. 89% of consumers started their holiday shopping online Portable PC shoppers do an average of 14 searches during their shopping process Consumers exposed to a homepage ad on YouTube are 4 times more likely to Visit the advertiser website Search for the brand, [...]

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Saving is the New Spending; Making Money Outshines Saving

TrendWatching.com’s latest trend briefing “Sellsumers” encourages companies to help consumers make money, SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a [...]

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Everything You Get to Know Cyber Monday

Dec 1 is Cyber Monday for 2008 if you haven’t known yet. comScore reported last year the heaviest online spending day of the season was Cyber Monday (November 26 2007) with $733 million in sales. What is Cyber Monday? The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of [...]

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Update on Chinese Consumers Research from McKinsey

Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]

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Digital Marketing: Must Read for Week July-14

Search Engine Marketing Use keywords and placements together on the content network [AdWords Blog] Social Media Marketing 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan] New online community study: what’s working, what’s in the way, advice from trenches [BlogHound] Marketing Research Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy] MarketingSherpa [...]

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Study: Insights into Chinese Consumers

Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include: Popular Trends: Street basketball, the National Basketball Association (NBA) and hip-hop have grown in popularity as Chinese consumers embrace new cultural experiences. Brands such as Nike, Adidas and Li [...]

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What Types of Ads Are Better for Social Media Websites?

According to a marketing survey, consumers said the types of tailored ads and offers they would respond to are: One-off coupons and discount offers from the brands and products they buy (62%) E-newsletters featuring coupons, discounts, news and tips about favorite brands (24%) Invitations to join interactive email groups, online forums and social networks for [...]

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Digital Marketing Resource for Week May-19

FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

Los Angeles Times: Some movies are entitled to do well The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way? (tags: marketing) MediaPost : Coca-Cola [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings: Marketing communications have a much stronger effect on consumers in Asia-Pacific New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets And, this is helpful too, said Abrahams: brands were an important symbol of wealth in many emerging markets, [...]

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