Posts tagged as:

consumer

links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

May 13, 2008

Los Angeles Times: Some movies are entitled to do well
The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
(tags: marketing)

MediaPost : Coca-Cola Uncaps Promo Efforts [...]

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links for 2008-05-08

May 9, 2008

JupiterResearch: Why you should go mobile now – Mobile Marketing
Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video.
(tags: mobile marketing research)

Nielsen: Experience pushes consumers to post online
28% of those who posted said they did so [...]

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links for 2008-05-07

May 8, 2008

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

May 5, 2008

Ok, I said that. Here is the original research findings:

Marketing communications have a much stronger effect on consumers in Asia-Pacific
New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets

And, this is helpful too, said Abrahams:
brands were an important symbol of wealth in many emerging markets, where advertising was often [...]

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Leading Social Networks For The Wealthy

March 13, 2008

Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook.
Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest survey, [...]

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Deliver Hope! People Need It!

March 8, 2008

I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome [...]

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Sex Sells! Always? No!

March 4, 2008

Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not [...]

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Top 3 Social Networking Websites In Singapore

February 29, 2008

According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result:

I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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$350 for Dell 27″ UltraSharp Widescreen Flat Panel Monitor

February 28, 2008

I’m not kidding! Of course, that’s not generosity from Dell.
The “offer” was from Dell China’s website on Feb 15. Due to some error of its system error, this awesome 27″ UltraSharp Widescreen Flat Panel Monitor was priced at RMB2515 yuan (about US$350), which was originally priced at RMB7599 yuan (about US$1064). And, this monitors were [...]

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