consumer

links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

Los Angeles Times: Some movies are entitled to do well The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way? (tags: marketing) MediaPost : Coca-Cola [...]

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links for 2008-05-08

JupiterResearch: Why you should go mobile now – Mobile Marketing Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video. (tags: mobile marketing research) Nielsen: Experience pushes consumers to post online 28% of those who posted [...]

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links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings: Marketing communications have a much stronger effect on consumers in Asia-Pacific New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets And, this is helpful too, said Abrahams: brands were an important symbol of wealth in many emerging markets, [...]

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Leading Social Networks For The Wealthy

Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest [...]

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Deliver Hope! People Need It!

I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome [...]

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Sex Sells! Always? No!

Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it: Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is [...]

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Top 3 Social Networking Websites In Singapore

According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result: I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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$350 for Dell 27″ UltraSharp Widescreen Flat Panel Monitor

I’m not kidding! Of course, that’s not generosity from Dell. The “offer” was from Dell China’s website on Feb 15. Due to some error of its system error, this awesome 27″ UltraSharp Widescreen Flat Panel Monitor was priced at RMB2515 yuan (about US$350), which was originally priced at RMB7599 yuan (about US$1064). And, this monitors [...]

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3 Simple Tips To Help Your Company On Marketing

My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong! Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they [...]

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Could Search Marketing For Branding?

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated: More positive attitudes toward Sony and less positive attitudes toward competitors’ brands. A 14.5% increase in purchase intent, and [...]

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5 Tips to Track And Integrate Offline Marketing Campaigns

Budgets seem always tight on internet marketing, which is especially true for search marketing. Some of our clients spent tens of thousands of dollars every month on print advertising, outdoor advertising, TV advertising, and etc. When it comes to online, they are very careful. The power of internet marketing/advertising is the ability to track return [...]

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Target Different Stages of Online Purchase

Google U.K. and comScore today announced the results of a study into online consumer behavior in the travel sector, finding that consumers are using search engines in more sophisticated ways to research and purchase travel in the UK. Key findings include: On average, consumers take nearly a month to go from their first search to [...]

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Six Top Internet Themes/Events From Merrill Lynch

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary: Intensifying 3rd party seller competition (negative) As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might [...]

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