Posts tagged as:

china

Whitepaper

April 13, 2009

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful.

Marketers’ Guide on Search Engine Marketing 2009 [54 pages]

Download (PDF)

How to Get More Facebook Fans [11 pages]

China Internet Related Whitepapers:

China Internet Statistics Whitepaper 2009
China Search Engine Report 2008 Advertisers and Users Behavior Study
Brief Guide to China Search Marketing [...]

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Services

April 6, 2009

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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China Search Engine Marketing Report 2008

March 7, 2009

China Search Engine Marketing Report 2008
View more presentations from Rocky Fu.

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You just found a digital marketing consultant.

December 6, 2008

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write:

Digital Marketing Blog
China Internet Watch

Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now:

You [...]

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Asia-Pacific Search Country Breakdown By Country Sep 2008

November 30, 2008

Data from the comScore qSearch service show that Asia-Pacific Region Has Highest Number of Searchers and Searches in the World.
In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore. China [...]

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Update on Chinese Consumers Research from McKinsey

October 13, 2008

Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]

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Top 10 Search Properties in Asia Pacific in July 2008

September 18, 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

September 18, 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised.
China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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Digital Marketing: Must Read for Week Jun-16

June 22, 2008

Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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Study: Insights into Chinese Consumers

June 15, 2008

Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include:

Popular Trends: Street basketball, the National Basketball Association (NBA) and hip-hop have grown in popularity as Chinese consumers embrace new cultural experiences. Brands such as Nike, Adidas and Li [...]

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