china

Yes! We Love Promotions in Asia [Survey]

A recent Nielsen survey about impact of promotion on Asia Pacific shoppers found that shoppers in Vietnam and Malaysia were particularly motivated by promotions, followed by shoppers in China. Here is a summary of this survey findings: While Vietnamese shoppers are most focused on promotions, they scored among the lowest in terms of price consciousness [...]

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Whitepaper

I believe in sharing. If the window below does not work for you, you can click here to check out all my white paper. Subscribe on the right to receive updates. Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful.

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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China Search Engine Marketing Report 2008

China Search Engine Marketing Report 2008 View more presentations from Rocky Fu.

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You just found a digital marketing strategist.

Hello there! Welcome to my personal website. Connect with me now: You can check out digital marketing whitepaper that I wrote.

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Asia-Pacific Search Country Breakdown By Country Sep 2008

Data from the comScore qSearch service show that Asia-Pacific Region Has Highest Number of Searchers and Searches in the World. In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore. [...]

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Update on Chinese Consumers Research from McKinsey

Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]

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Top 10 Search Properties in Asia Pacific in July 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised. China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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Digital Marketing: Must Read for Week July-21

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web Analytics iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World] Using Testimonials Effectively [Marketing Experiments] Social Media Marketing & [...]

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Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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Study: Insights into Chinese Consumers

Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include: Popular Trends: Street basketball, the National Basketball Association (NBA) and hip-hop have grown in popularity as Chinese consumers embrace new cultural experiences. Brands such as Nike, Adidas and Li [...]

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How To Leverage Your Competitor’s Advantage

Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search. Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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A Black and White Google in China

It’s very hard for an Internet company to extend its success into China, even a giant like eBay. Building a strong Internet brand and enriching user experience seem Google’s bet in China. The death toll from the Sichuan earthquake in China was raised to more than 34,000 on Monday, while the direct economic losses in [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing) comScore Media Metrix Ranks Top 50 U.S. Web Properties for April April saw Google Sites attain the number one spot in [...]

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