Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work. [Read more…]
I chanced upon this Airbnb banner ad in Google’s display network during my business trip in China last month. I clicked on this ad which led me to this landing page:
After viewing the landing page, I realized Airbnb is likely to fail in its attempt in expanding into Chinese market; let me tell you why. [Read more…]
A recent Nielsen survey about impact of promotion on Asia Pacific shoppers found that shoppers in Vietnam and Malaysia were particularly motivated by promotions, followed by shoppers in China.
Here is a summary of this survey findings:
For retailers targeting Asia Pacific, this is very valuable information needed for developing the most effective digital strategies for each market.
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Data from the comScore qSearch service show that Asia-Pacific Region Has Highest Number of Searchers and Searches in the World.
In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore. China had the largest searcher population in the region with more than 149 million searchers, and the greatest number of searches conducted (12.8 billion). Japan ranked second on both measures with more than 61 million searchers and nearly 6 billion searches. Australia exhibited the heaviest search intensity with an average of 115 searches per searcher during the month, followed by South Korea (109 searches per searcher) and Singapore (106 searches per searcher).
Two graphs below can give you a better view of search in APAC region:
Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet are becoming more influential. Amid the growing din of Chinese marketing, connecting with consumers continues to be difficult and frustrating
McKinsey just released an update on their findings of Chinese consumers research. If you are one of those interested in the world’s biggest market, you should have a read. Here is a summary of the key findings: [Read more…]
comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites in third with 19.7% share.
Surprised to see TENCENT and Sohu in the top 10 list. If you are a stranger to them, you should know: Tencent’s search engine is SoSo (“So” in Chinese means “search”) whose paid search is powered by Google; [Read more…]