case study

Listerine’s Fun & Engaging YouTube Video Campaign

Listerine tried to bring their brand idea of ‘what you put your mouth through’ to life in an extremely visual way, with a touch of comedy via its YouTube campaign, “Mouth vs. Life”, supported by mastheads on the YT homepage, TrueView Video Ads and Promoted Videos. Watch the YouTube campaign case study below: Listerine’s YouTube [...]

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Case Study: Why Negative Publicity Could Help

Last week, I came across a piece of news on Yahoo that a Singapore blogger’s video publicity stunt slammed. Everything started with the appearance of this video on YouTube: The uploader by the ID of greendude2809 described: If im not wrong, this is the famous blogger thy-dowager fighting with some girl over some guy outside [...]

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Online Analysis: Presidential Election 2011 in Singapore

The Singapore presidential election of 2011 is the fourth Singapore presidential election to be held on 27 August 2011. This would most likely be the first contested election since the 1993 election, and the first multi-candidate presidential race in Singaporean history. Who is winning? I’m not a big fan of politics. But, as Barack Obama [...]

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What You can Learn from London 2012 #1yeartogo Twitter Campaign #SIN

London launched a global Twitter campaign for 2012 Olympic and Paralympic Games, themed “1 Year to Go”. The idea is simple but powerful. Anyone with a Twitter account can say whatever she likes to say with two hashtags, “#1yeartogo” and three-letter country tag like “CHN” for China. The Twitter campaign has got what’s needed, a [...]

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Case Study: A Good Social Strategy from eBay

The use of word “strategy” is often abused in digital marketing, especially in social media. Many companies have limited themselves to social ads and Facebook Page, leaving the power of social media untapped. Today, I’ll share a good social strategy from eBay. eBay has a Group Gifts service, which employs Facebook platform technology, helps users [...]

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Case Study: Chrysler and its F-Bomb Tweet

Chrysler’s Super Bowl ad introduced the new tagline for Chrysler, “Imported From Detroit,” as part of a brand positioning that the company is building around “The Motor City” and American values and pride. You can view the video here or below: Now, take a look at this tweet below posted on March 9 2011 from [...]

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Case Study: How To Track Offline Campaigns

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study. Let’s take a look at the print ads first: And the other side: Having [...]

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A Look At Singapore Airlines’ Online Presence

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments. Search Engine Presence [...]

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3 Ways Affiliate Marketing Hurts You

What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens. Sounds perfect, isn’t it? Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay!!! Wrong! How Affiliate [...]

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First Step of Digital Marketing: Objective

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look: What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example: You can know about Meggie’s experience and view photos of her personal life. [...]

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