case study

Case Study: How To Track Offline Campaigns

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study. Let’s take a look at the print ads first: And the other side: Having [...]

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A Look At Singapore Airlines’ Online Presence

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments. Search Engine Presence [...]

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3 Ways Affiliate Marketing Hurts You

What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens. Sounds perfect, isn’t it? Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay!!! Wrong! How Affiliate [...]

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First Step of Digital Marketing: Objective

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look: What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example: You can know about Meggie’s experience and view photos of her personal life. [...]

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