OpenBook is a very simple but useful tool for you to look for conversations about your brand or a topic you’re interested. Simply type in the “topic” and hit search button; you can also filter the results by sex.
If you monitor online buzz, you’ll definitely hear people talking about you. Even if you have a good product and you are a good company, you can never avoid negative buzz online. Should you ignore it or respond? Should you just ignore negative comments, complaints, or even abusive online conversations? Ignoring online negative buzz is [...]
If you care, constant real time conversations taking place online are valuable insights into what happened and how people reacted. Twitter has become the number one site for looking into this issues. So far, the search function on Twitter doesn’t auto-update itself; you need to click on a “refresh” link to see more newer results [...]
NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]
YouTube introduces buzz targeting YouTube’s “buzz targeting†will identify which videos are becoming popular and about to “go viral†by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c (tags: viral marketing youtube buzz) Survey: Wealthy Women Flex Their [...]
Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]
My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong! Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they [...]
Plugin: HP Blog Printing [tabblo] Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation] Online US retail sales exceed expectations [FT.com] Raul Vazquez, chief executive of Walmart.com, said the [...]
They are originally these tips from shop.org for buyers. Here we go: Be trustworthy. Make sure the phone number on the website is working and make sure someone would pick up the phone and give a good impression over the phone. Use Google Alerts to monitor the buzz. List your privacy policy on the website [...]
There are more and more people joining the hunting for money in search marketing. Here are some tips for identifying good search marketing agencies/companies to work with. Previous clients and testimonials. Ask for a list of their previous clients. Big names like P&G would give you confidence. In addition, if the agency had clients in [...]
The Business Proof of Concept Test is designed to explore whether the entrepreneur has thought through the concept from a market size, intellectual property, human resources needs, competitive position and financial requirements point of view. The outputs from the test can be used as the basis for a business plan. The test is the equivalent [...]
Hey, thanks for visiting. I'm Rocky working in digital marketing in Singapore.