branding

Should You Use Brand Keywords?

In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing. One client from travel industry asked to remove all brand keywords proposed from the paid search [...]

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Could Search Marketing For Branding?

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated: More positive attitudes toward Sony and less positive attitudes toward competitors’ brands. A 14.5% increase in purchase intent, and [...]

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How To Make Remarkable Products?

Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And [...]

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How To Create Viral Videos

Here are 5 examples from Super Bowl ads: 1984 Apple’s Macintosh Commercial

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Natural And Paid Search Boosts Branding

In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent. These are the key findings: A 16% point increase in brand association when brand is in top [...]

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Branding In Mobile Marketing

Dynamic Logic conducted a study of mobile web ad campaign and results show improved brand awareness and favorability. The advertising campaign raised message association with Hampton Hotels versus other hotel brands. Respondents’ overall favorability toward Hampton was higher for those exposed to the ads (62% favorability) than for those not exposed to the ads (48%). [...]

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Here Is An Example of How To Jeopardize All Your Brands

Today I suddenly realize F&N (Fraser & Neave) owns a lot of popular brands in Singapore such as Magnolia, 100 Plus, and NutriSoy as F&N stamps “F&N” on all its products. The good thing for them is that soon people would realize F&N is such a wonderful company with so many good products. No doubt [...]

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Opportunities From Tainted Pet Food For Online Marketers

For the past few months, China is blamed by the world pet lovers for exporting tainted pet food. Almost everyone in the west blames China and some people have even tried to boycott made in China products. Let’s put aside the China quality issue, politics, and economy stuff; take a look at the opportunities during [...]

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Microsoft Surface For Whom?

Microsoft unveiled Microsoft Surface on Wednesday. If you don’t know it at all, the following introduction from Microsoft may give you an idea: Microsoft Surfaceâ„¢, the first commercially available surface computer from Microsoft Corp., turns an ordinary tabletop into a vibrant, interactive surface. The product provides effortless interaction with digital content through natural gestures, touch [...]

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Is it a powerful brand?

I swore to myself that I wouldn’t write about my employer for a while, but today I’m breaking the promise, because I am eager to share something on branding. Global Sources is a media company to connect global buyers and suppliers together. Whenever I hear “Global” in a company name, I know it must be [...]

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