Posts tagged as:

branding

How Twitter Turbo-Charges Your Business on Branding, Sales, and CRM?

October 7, 2009

Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers.
In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is Twitter [...]

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Marketers’ Guide on Search Engine Marketing

May 29, 2009

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.
Table of Content

Introduction to SEM [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

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You just found a digital marketing consultant.

December 6, 2008

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write:

Digital Marketing Blog
China Internet Watch

Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now:

You [...]

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Digital Marketing: Must Read for Week July-21

July 27, 2008

Search Engine Marketing

On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
Ten Ways to Waste Your PPC Budget [ClickZ]
What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]

Web Analytics

iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
Using Testimonials Effectively [Marketing Experiments]

Social Media Marketing & WOM

6 Common Mistakes Companies Make in Social [...]

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Digital Marketing: Must Read for Week Jun-30

July 7, 2008

Search Engine Marketing

Google learns to crawl Flash [Google Blog]
Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash?
A Beginners Guide To Link Building [WebProNews]

Social Media Marketing | Word of Mouth | [...]

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Digital Marketing: Must Read for Week Jun-23

June 29, 2008

Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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Digital Marketing: Must Read for Week Jun-16

June 22, 2008

Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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Tiger is Dead!

June 12, 2008

It’s about 5:30pm and Tiger Airways website is down, which is terrible for an e-commerce website and a big mistake a brand could make. Why?
Remember: your customers expect you to be there 24/7. Get yourself a website monitoring service like Pingdom.

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links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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