branding

A Guide for Choosing the Right Social Media Site

Some companies are jumping to social media site without having a clear idea what each site can do for them. CMO.com worked with 97th Floor to produce a guide. Very good summary what each of 10 social media site can do for you; either SEO, brand exposure, driving traffic, and/or customer communications. I recommend you [...]

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How Twitter Turbo-Charges Your Business on Branding, Sales, and CRM?

Twitter has exploded as an online social network with over 50 million users and valuation of one billion; it’s hot. A hot channel among Internet users; a hot tool for online marketers. In Singapore, I’ve seen lots of businesses during past months jumping onto Twitter, most of which are simply streaming content into Twitter. Is [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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You just found a digital marketing consultant.

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write: Digital Marketing Blog China Internet Watch Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now: You can also download digital marketing [...]

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Digital Marketing: Must Read for Week July-21

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web Analytics iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World] Using Testimonials Effectively [Marketing Experiments] Social Media Marketing & [...]

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Digital Marketing: Must Read for Week Jun-30

Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash? A Beginners Guide To Link Building [WebProNews] Social Media Marketing | [...]

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Digital Marketing: Must Read for Week Jun-23

Branding Color Psychology in Marketing [Branding Strategy] Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly. Search Engine Marketing Top ad placements not always most profitable [BizReport] Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. Social Media [...]

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Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing Google XML Sitemaps : Essential FAQ [Search Engine Journal] Plotting the Effects of your PPC Changes [Apple Pie & Custard] Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before [...]

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Tiger is Dead!

It’s about 5:30pm and Tiger Airways website is down, which is terrible for an e-commerce website and a big mistake a brand could make. Why? Remember: your customers expect you to be there 24/7. Get yourself a website monitoring service like Pingdom.

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

Los Angeles Times: Some movies are entitled to do well The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way? (tags: marketing) MediaPost : Coca-Cola [...]

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links for 2008-05-11

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO) They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info. (tags: online tools Google blogging) Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog “We’ve found a multitude of reasons [...]

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings: Marketing communications have a much stronger effect on consumers in Asia-Pacific New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets And, this is helpful too, said Abrahams: brands were an important symbol of wealth in many emerging markets, [...]

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China Search Marketing With Baidu Whitepaper

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is. I did a presentation internally [...]

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