brand management

Online Sentiment Analysis: free and paid tools to identify online attitudes with your brand

What’s your opinion about…? Needless to be asked, consumers have already expressed themselves in blogs and social networks. reviews, ratings, recommendations…they have shared their feelings about yours or other brands: someone loves iPod, others feel “abc” mp3 player sucks. Nowadays, online opinions can make or break a product in the market place.  Sentiment analysis field [...]

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9 FREE Tools to Track Online Conversations about your Brand

There is an old trick about finding out who’s pissed off by your products or service, just go to Google and search “your brand name sucks” and you would find out. To many people, iPhone is a good product, even for those who haven’t got the opportunity to own one (like me). If someone is [...]

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