blogging

An Essential Checklist for Corporate Blogging Success

Corporate blogging is not as hot as social networks nowadays; but, blogs are by no means not as important. Actually, blogs influence consumer purchases more often than social networks. Here is an essential checklist that I’ve summarized from my experience for corporate blogging success (it doesn’t cover technical part such as how to set up [...]

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Digital Marketing: Must Read for Week July-28

Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & Viral Marketing Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb] Twelve best practices for online customer communities [ZDNet] How to Make [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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Peep into Chinese Youth Internet Users Behaviors

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-11

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO) They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info. (tags: online tools Google blogging) Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog “We’ve found a multitude of reasons [...]

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links for 2008-05-10

10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to make the most of Twitter “Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the [...]

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10 Excellent Online Tools to Identify Trends

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research. Google Trends – Google Search Trends adCenter Search Volume Seasonality Trends adCenter Keyword Forecast Facebook Lexicon – Facebook Social Trends Twist [...]

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Social Networking In China

Economist has a good introduction article to China social networking websites, “Not losing Facebook in China“. It is the first time I’ve ever heard of this China facebook xiaonei.com. If you know facebook and you know Chinese, you can guess that is a China facebook. “xiaonei” is Chinese pinyin which means “in school” while “xiao” [...]

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Should Company Have A Blog?

Marketing Pilgrim points me to a great post at Business Edge which helps you see the benefits of corporate blogging. Here it is: Company bloggers can help put out fires I’m sure there are many companies knowing the benefits of corporate blogging; search engine optimization, social marketing, building an extra channel for communication with customers, [...]

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How To Be Remarkable

Brian Clark writes an interesting article, “Is Beer the Key to Remarkable Blogging?”, in which he points out three ways to become remarkable: Talk about what others take for granted Identify more closely with a poorly served audience Identify and expand new trends The post is for bloggers but the tips are pretty useful to [...]

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