Posts tagged as:

blogging

An Essential Checklist for Corporate Blogging Success

July 27, 2009

Corporate blogging is not as hot as social networks nowadays; but, blogs are by no means not as important. Actually, blogs influence consumer purchases more often than social networks. Here is an essential checklist that I’ve summarized from my experience for corporate blogging success (it doesn’t cover technical part such as how to set up [...]

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Digital Marketing: Must Read for Week July-28

August 3, 2008

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed – or [...]

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links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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Peep into Chinese Youth Internet Users Behaviors

May 12, 2008

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-11

May 11, 2008

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO)
They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info.
(tags: online tools Google blogging)

Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog
“We’ve found a multitude of reasons for paying attention to [...]

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links for 2008-05-10

May 10, 2008

10 Excellent Online Tools to Identify Trends
This post would introduce 10 handy trend tools which are very helpful doing online research.
(tags: trends Google twitter internet)

The Guardian: How to make the most of Twitter
“Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the benefits of Twitter – [...]

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10 Excellent Online Tools to Identify Trends

May 9, 2008

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends – Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon – Facebook Social Trends
Twist – Trends in Twitter
Trendpedia – [...]

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Social Networking In China

September 14, 2007

Economist has a good introduction article to China social networking websites, “Not losing Facebook in China“. It is the first time I’ve ever heard of this China facebook xiaonei.com. If you know facebook and you know Chinese, you can guess that is a China facebook. “xiaonei” is Chinese pinyin which means “in school” while “xiao” [...]

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Should Company Have A Blog?

August 12, 2007

Marketing Pilgrim points me to a great post at Business Edge which helps you see the benefits of corporate blogging. Here it is:
Company bloggers can help put out fires
I’m sure there are many companies knowing the benefits of corporate blogging; search engine optimization, social marketing, building an extra channel for communication with customers, and [...]

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How To Be Remarkable

June 7, 2007

Brian Clark writes an interesting article, “Is Beer the Key to Remarkable Blogging?”, in which he points out three ways to become remarkable:

Talk about what others take for granted
Identify more closely with a poorly served audience
Identify and expand new trends

The post is for bloggers but the tips are pretty useful to any company.

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