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What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide. Table of Content Introduction [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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Marketers’ SEM Guide Part 1: Introduction

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their [...]

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You just found a digital marketing consultant.

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write: Digital Marketing Blog China Internet Watch Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now: You can also download digital marketing [...]

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A Look At Singapore Airlines’ Online Presence

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments. Search Engine Presence [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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links for 2008-05-19

E-consultancy: Tips for email opt-in forms The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage. (tags: email) Inside Facebook: The 25 Most Popular Pages on Facebook “Now that Pages have been out for six months, we [...]

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A Black and White Google in China

It’s very hard for an Internet company to extend its success into China, even a giant like eBay. Building a strong Internet brand and enriching user experience seem Google’s bet in China. The death toll from the Sichuan earthquake in China was raised to more than 34,000 on Monday, while the direct economic losses in [...]

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Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

Los Angeles Times: Some movies are entitled to do well The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way? (tags: marketing) MediaPost : Coca-Cola [...]

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links for 2008-05-12

AdWords: How does Load Time Affect Your Landing Page Quality “Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.” (tags: AdWords [...]

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Peep into Chinese Youth Internet Users Behaviors

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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links for 2008-05-11

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO) They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info. (tags: online tools Google blogging) Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog “We’ve found a multitude of reasons [...]

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links for 2008-05-10

10 Excellent Online Tools to Identify Trends This post would introduce 10 handy trend tools which are very helpful doing online research. (tags: trends Google twitter internet) The Guardian: How to make the most of Twitter “Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the [...]

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