Posts tagged as:

Blog

Marketers’ Guide on Search Engine Marketing

May 29, 2009

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.
Table of Content

Introduction to SEM [...]

Read the full article →

Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

Read the full article →

Marketers’ SEM Guide Part 1: Introduction

April 21, 2009

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits.
Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their potential [...]

Read the full article →

Blog

December 6, 2008
Read the full article →

You just found a digital marketing consultant.

December 6, 2008

Hi there! Welcome to visit my personal website. If you are also in digital marketing industry, you may want to check out the blogs I write:

Digital Marketing Blog
China Internet Watch

Do you share a passion in entrepreneurship, Internet, marketing, branding, or business development? Connect with me now:

You [...]

Read the full article →

A Look At Singapore Airlines’ Online Presence

June 4, 2008

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when [...]

Read the full article →

links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

Read the full article →

links for 2008-05-19

May 19, 2008

E-consultancy: Tips for email opt-in forms
The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.
(tags: email)

Inside Facebook: The 25 Most Popular Pages on Facebook
“Now that Pages have been out for six months, we thought we’d see who’s [...]

Read the full article →

A Black and White Google in China

May 19, 2008

It’s very hard for an Internet company to extend its success into China, even a giant like eBay. Building a strong Internet brand and enriching user experience seem Google’s bet in China.
The death toll from the Sichuan earthquake in China was raised to more than 34,000 on Monday, while the direct economic losses in Sichuan [...]

Read the full article →

Best Movie Titles, Coca-Cola Promo, Brand Magic, Google Friend Connect, Mobile Success Stories

May 13, 2008

Los Angeles Times: Some movies are entitled to do well
The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
(tags: marketing)

MediaPost : Coca-Cola Uncaps Promo Efforts [...]

Read the full article →

← Previous Entries