Baidu

Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC). Part 1, Part 2, Part 3, Part 4 Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? [...]

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Whitepaper

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful. Marketers’ Guide on Search Engine Marketing 2009 [54 pages] Download (PDF) How to Get More Facebook Fans [11 pages] China Internet Related Whitepapers: China Internet Statistics Whitepaper 2009 China Search Engine Report 2008 Advertisers and Users Behavior [...]

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Consulting

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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China Search Engine Marketing Report 2008

China Search Engine Marketing Report 2008 View more presentations from Rocky Fu.

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A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts

All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei (1564 – 1642) The states and Europe are too far from me; my limited understanding warms me of “pretending” to be an expert in those markets. I just want to share some thoughts on digital marketing (especially [...]

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Top 10 Search Properties in Asia Pacific in July 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised. China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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How To Leverage Your Competitor’s Advantage

Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search. Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

12 Trends for the Next 3 Years for Internet Marketing The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future. (tags: trends internet marketing) comScore Media Metrix Ranks Top 50 U.S. Web Properties for April April saw Google Sites attain the number one spot in [...]

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China Search Marketing With Baidu Whitepaper

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is. I did a presentation internally [...]

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Baidu Partners with Omniture

From RedlineChina: The alliance will provide technology solutions to allow international companies to access advertising resources on China’s most popular search engine. Pearl Research believes the partnership will help Baidu to increase its visibility to western clients and increase its ad sales while diversifying its revenue streams. Baidu is famous for its less transparent algorithm [...]

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Have You Tried Yahoo Answers?

Small Business SEM Blog has a series of posts about Yahoo Answers, why and how you use Yahoo Answers to market your products or services; I suggest you read them if you are new to this social tool. In my own words, Yahoo Answers is a place you can show your extensive knowledge and expertise [...]

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China Multiplayer Online Game Market

The 2007 China Massively Multiplayer Online [MMO] game market size is about four (4) times as big as the China online search market.The 2007 China online search market is about $0.4 billion in size, of which Baidu ( BIDU) has about 61% market share, Google (GOOG) has about 24%, and Yahoo! (YHOO) has about 10%. [...]

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Top Choice Search Engines In China

According to CNNIC‘s recent report, 74.5% people take Baidu as their top choice search engine, here is a summary: Baidu: 74.5% Google: 14.3% Sogou.com: 2.8% Sina search: 1.7% YouDao.com (163)

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Where Did Google Get The Idea of Scrolling Ads?

Credit: instant fundas  Some bloggers discovered Google’s new scrolling ads for adsense, for example here, here and here. So, how or where did Google get this scrolling ads idea for its adsense? Let me guess…Baidu? As a leader in search market in China, Baidu has advertising system for both search and content network. The picture [...]

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