Posts tagged as:

Baidu

Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

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Whitepaper

April 13, 2009

Feel free to share the whitepaper and e-books with your friends or colleagues if you find them helpful.

Marketers’ Guide on Search Engine Marketing 2009 [54 pages]

Download (PDF)

How to Get More Facebook Fans [11 pages]

China Internet Related Whitepapers:

China Internet Statistics Whitepaper 2009
China Search Engine Report 2008 Advertisers and Users Behavior Study
Brief Guide to China Search Marketing [...]

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Services

April 6, 2009

The core of digital marketing is to map out the right strategies for different businesses right at the beginning; and, deploy the right tactics and ALWAYS track the performance to measure the campaign results (ROI, or Return on Investment). Keep improving! Please don’t hesitate to contact me if you find any service below helpful to [...]

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China Search Engine Marketing Report 2008

March 7, 2009

China Search Engine Marketing Report 2008
View more presentations from Rocky Fu.

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A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts

October 12, 2008

All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei (1564 – 1642)
The states and Europe are too far from me; my limited understanding warms me of “pretending” to be an expert in those markets. I just want to share some thoughts on digital marketing (especially search) [...]

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Top 10 Search Properties in Asia Pacific in July 2008

September 18, 2008

comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]

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China Search Engine Market Report, Sep 2008

September 18, 2008

Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised.
China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.

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How To Leverage Your Competitor’s Advantage

May 29, 2008

Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search.
Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

May 16, 2008

12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

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China Search Marketing With Baidu Whitepaper

April 14, 2008

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]

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