B2B

7 Most Valuable Content Types for B2B & B2C Marketers

A few years ago, you might often hear people saying that "content is king" whether or not they truly understood what that meant. I talked to a friend the other day and he asked me, "is content still king as social media is getting all the attractions. Content was, is and will be king, no [...]

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Digital Marketing Resources for Week Jun-9

Search Engine Marketing The New SEO Perspective on Flash [ClickZ] “Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.” The Internet and Consumer Choice [Pew [...]

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Weekly Online Marketing Resources Dec-09-07

News Dell has selected WPP Group to co-create a stand-alone agency [PRWeek] Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years Compete Inc released Behavior Matchâ„¢ [Compete via BizReport] The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the [...]

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Weekly Online Marketing Resources Dec-02-07

Plugin: HP Blog Printing [tabblo] Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation] Online US retail sales exceed expectations [FT.com] Raul Vazquez, chief executive of Walmart.com, said the [...]

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China Internet Conference 2007 Day 1

China Internet Conference (CIC) has been held for 5 years since 2001. According to its official website, China Internet Conference attracts over 3,000 representatives and 50,000 exhibition audiences across more than 10 countries. “Harmonious Network ,Quality Service” is the theme of China Internet Conference 2007, which starts today for three days in Beijing. This year’s [...]

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Introduction to Alibaba Group of Companies

Alibaba again attracted the World’s attention by its IPO application to get listed in Hong Kong Stock Exchange. For those who don’t know much about Alibaba Group. This post would be of help. The mind-map gives you an overview of Alibaba Group companies:

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Alibaba Launched Its Ad Trading Platform Alimama

China’s B2B giant Alibaba launched its ad trading platform Alimama.com on August 12th. Now, Alibaba is not satisfied any more to serve only buyers and sellers but also advertisers and publishers. The structure of Alimama is pretty similar to Alibaba’s C2C arm Taobao.com. Pricing Models Pay Per Click. The accurate delivery of the ads depend [...]

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