asia

links for 2008-05-07

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys. (tags: 7-Eleven microsoft online contest) How to Turn Subscribers Into Affiliates With Widgets [...]

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings: Marketing communications have a much stronger effect on consumers in Asia-Pacific New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets And, this is helpful too, said Abrahams: brands were an important symbol of wealth in many emerging markets, [...]

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Marketing to Senior Management In Asia

The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints: The Wall Street Journal is the most widely read daily news [...]

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