Posts tagged as:

analytics

In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

May 6, 2009

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management.
Part 1, Part 2, Part 3, Part 4, Part 5
Should You Hire A PPC Staff?
The first question you probably want to ask before you hire anyone, “is it [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

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3 Google Analytics Presentations

December 9, 2008

Google Analytics Introduction:

Google Analytics: Measuring Interactions

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Digital Marketing: Must Read for Week July-21

July 27, 2008

Search Engine Marketing

On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
Ten Ways to Waste Your PPC Budget [ClickZ]
What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]

Web Analytics

iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
Using Testimonials Effectively [Marketing Experiments]

Social Media Marketing & WOM

6 Common Mistakes Companies Make in Social [...]

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Digital Marketing: Must Read for Week Jun-30

July 7, 2008

Search Engine Marketing

Google learns to crawl Flash [Google Blog]
Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash?
A Beginners Guide To Link Building [WebProNews]

Social Media Marketing | Word of Mouth | [...]

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Digital Marketing: Must Read for Week Jun-23

June 29, 2008

Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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Is Search Marketing Getting More and More Costly?

June 25, 2008

As you can see in the chart from MarketingSherpa above,
one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Case Study: How To Track Offline Campaigns

June 11, 2008

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study.
Let’s take a look at the print ads first:

And the other side:

Having searched for “tangs” [...]

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Digital Marketing Resources for Week Jun-2

June 8, 2008

Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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How Can You Distribute Videos More Effectively?

June 1, 2008

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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