analytics

What makes a great website?

With the rising awareness of search engine marketing and social media, companies have taken its website more serious than ever. But, what makes a good website? Search Engine Friendly When I started building websites years ago with popular open source CMS such as Joomla and wordpress, SEO was not that popular yet. But, creating a [...]

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In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management. Part 1, Part 2, Part 3, Part 4, Part 5 Should You Hire A PPC Staff? The first question you probably want to ask before you hire anyone, [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2) Beneftis of Web Analytics Half the money I spend on advertising is wasted. The trouble [...]

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3 Google Analytics Presentations

Google Analytics Introduction: Google Analytics: Measuring Interactions

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Digital Marketing: Must Read for Week July-21

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web Analytics iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World] Using Testimonials Effectively [Marketing Experiments] Social Media Marketing & [...]

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Digital Marketing: Must Read for Week Jun-30

Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash? A Beginners Guide To Link Building [WebProNews] Social Media Marketing | [...]

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Digital Marketing: Must Read for Week Jun-23

Branding Color Psychology in Marketing [Branding Strategy] Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly. Search Engine Marketing Top ad placements not always most profitable [BizReport] Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. Social Media [...]

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Is Search Marketing Getting More and More Costly?

As you can see in the chart from MarketingSherpa above, one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Case Study: How To Track Offline Campaigns

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study. Let’s take a look at the print ads first: And the other side: Having [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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How Can You Distribute Videos More Effectively?

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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3 Ways Affiliate Marketing Hurts You

What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens. Sounds perfect, isn’t it? Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay!!! Wrong! How Affiliate [...]

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Direct Visit Traffic Is Worth $5.69 Apiece!

An interesting study reported at New York Times: But neither of these is the most valuable kind of Web site visitor. That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger [...]

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What Can You Do With Google Analytics?

In this post, I would introduce most Google Analytics features and so you know what you can do with this free tool. Understand your website visitors. For a specified period of time, how many visitors have visited your website? How many page views? What is the number of average page views every visitor has generated? [...]

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Target Different Stages of Online Purchase

Google U.K. and comScore today announced the results of a study into online consumer behavior in the travel sector, finding that consumers are using search engines in more sophisticated ways to research and purchase travel in the UK. Key findings include: On average, consumers take nearly a month to go from their first search to [...]

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