agency

SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency. Part 1, Part 2, Part 3, Part 4, Part 5, Part 6 Should You Outsource? If you have experience in SEM, you are probably aware [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns. Part 1, Part 2, Part 3 If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably [...]

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