May 18, 2009
This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6
Should You Outsource?
If you have experience in SEM, you are probably aware of the [...]
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April 24, 2009
This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns.
Part 1, Part 2, Part 3
If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably need [...]
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