AdWords

Top 5 Things to Do Before You Launch A Brand

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of. Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I [...]

Read the full article →

Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns. Part 1, Part 2, Part 3 If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably [...]

Read the full article →

Everything You Get to Know Cyber Monday

Dec 1 is Cyber Monday for 2008 if you haven’t known yet. comScore reported last year the heaviest online spending day of the season was Cyber Monday (November 26 2007) with $733 million in sales. What is Cyber Monday? The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of [...]

Read the full article →

Digital Marketing: Must Read for Week July-14

Search Engine Marketing Use keywords and placements together on the content network [AdWords Blog] Social Media Marketing 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan] New online community study: what’s working, what’s in the way, advice from trenches [BlogHound] Marketing Research Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy] MarketingSherpa [...]

Read the full article →

Digital Marketing: Must Read for Week Jun-23

Branding Color Psychology in Marketing [Branding Strategy] Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly. Search Engine Marketing Top ad placements not always most profitable [BizReport] Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. Social Media [...]

Read the full article →

Google Ad Planner Helps Online Media Planning

The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner? Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions. With Google Ad Planner, [...]

Read the full article →

Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

Read the full article →

links for 2008-05-12

AdWords: How does Load Time Affect Your Landing Page Quality “Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.” (tags: AdWords [...]

Read the full article →

Google AdWords Ad Formats And Options

Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers: Guide to Google online ad formats Guide to Google search & content network advertising options Guide to Google online targeting [...]

Read the full article →

AdWords Editor 5, Category Targeting & Excel Plugin

Googlers Alex (New York office) and Anva (Mountain View) provided half day training in Singapore to digital agencies. The training on AdWords covered topics from basic to intermediate level. I would not cover the basics in this post.PPC Tips Historical performance. The most recent performance has more weight while old ones have less. Historical performance [...]

Read the full article →

Weekly Online Marketing Resources Dec-09-07

News Dell has selected WPP Group to co-create a stand-alone agency [PRWeek] Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years Compete Inc released Behavior Matchâ„¢ [Compete via BizReport] The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the [...]

Read the full article →

Who Are Bidding On Your Brand In Google?

If you are running a domestic campaign in Google, it’s normally quite straightforward to find out who are bidding on your brand to hijack your customers. Simply go to Google, key in your brand term, and do a quick search. But, this sometimes doesn’t show you the whole picture. You may miss out some competitors [...]

Read the full article →