Posts tagged as:

AdWords

Top 5 Things to Do Before You Launch A Brand

April 26, 2009

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of.

Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I know [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

April 24, 2009

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns.
Part 1, Part 2, Part 3
If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably need [...]

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Everything You Get to Know Cyber Monday

December 1, 2008

Dec 1 is Cyber Monday for 2008 if you haven’t known yet. comScore reported last year the heaviest online spending day of the season was Cyber Monday (November 26 2007) with $733 million in sales.
What is Cyber Monday?
The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday [...]

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Digital Marketing: Must Read for Week July-14

July 20, 2008

Search Engine Marketing

Use keywords and placements together on the content network [AdWords Blog]

Social Media Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan]
New online community study: what’s working, what’s in the way, advice from trenches [BlogHound]

Marketing Research

Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy]
MarketingSherpa B-to-B Presentation – Top 10 Marketing Fast [...]

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Digital Marketing: Must Read for Week Jun-23

June 29, 2008

Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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Google Ad Planner Helps Online Media Planning

June 24, 2008

The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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Digital Marketing Resources for Week Jun-2

June 8, 2008

Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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links for 2008-05-12

May 12, 2008

AdWords: How does Load Time Affect Your Landing Page Quality
“Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.”
(tags: AdWords Google ppc)

Average [...]

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Google AdWords Ad Formats And Options

February 15, 2008

Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers:

Guide to Google online ad formats
Guide to Google search & content network advertising options
Guide to Google online targeting options
Guide to Google [...]

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AdWords Editor 5, Category Targeting & Excel Plugin

December 11, 2007

Googlers Alex (New York office) and Anva (Mountain View) provided half day training in Singapore to digital agencies. The training on AdWords covered topics from basic to intermediate level. I would not cover the basics in this post.PPC Tips

Historical performance. The most recent performance has more weight while old ones have less. Historical performance [...]

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