advertising

A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts

All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei (1564 – 1642) The states and Europe are too far from me; my limited understanding warms me of “pretending” to be an expert in those markets. I just want to share some thoughts on digital marketing (especially [...]

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David Ogilvy Talks About Importance of Direct Marketing

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Online Advertising Spend in 2008 & 2009: China V.S. US

The media group’s ‘This year, next year’ forecast predicts that the combined online spendwill reach $3.6 billion this year, and $5.2 billion in 2009. (source: brand republic) I know you can’t help thinking of the growth of online ad spend in US in this two years, here is a forecast from eMarketer (2008: $25.9 billions; [...]

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HP Shows the Power of Online Display Advertising

Stumbled upon this HP PC display ad on lifehacker the other day and I took a screenshot so that I can share with you. This ad is truly interactive and engaging for HP TOUCHSMART PC. And, it is really cool! It gives viewers an actual feeling of this PC model.

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Google Ad Planner Helps Online Media Planning

The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner? Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions. With Google Ad Planner, [...]

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Digital Marketing Resources for Week Jun-2

Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how [...]

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Digital Marketing Resources for Week May-26

Social Media Marketing Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ] The best practices in terms of marketing tactics for your virtual world implementation PR Secrets for Startups [TechCrunch] Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups. 7 Easy Ways [...]

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Digital Marketing Resource for Week May-19

FlipSquare Blog: 5 Domain Buying Mistakes So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters Digitally Savvy* consumers are 56% more likely [...]

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links for 2008-05-20

NYT: Online Search Ads Faring Better Than Expensive Displays “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.” (tags: NYT search display advertising online) Ad Age: Linking Web Buzz to Mini Sales The 2002 U.S. debut of Mini, a [...]

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links for 2008-05-18

Nielsen Measures the American Idol Phenomenon A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants. (tags: nielsen american report)

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ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings: Marketing communications have a much stronger effect on consumers in Asia-Pacific New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets And, this is helpful too, said Abrahams: brands were an important symbol of wealth in many emerging markets, [...]

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I Won’t Lick It!

Yesterday I came across the lickable ads covered in WSJ. Very interesting! But…Sorry, I’m not going to lick any newspaper or magazine. Will you? Aren’t scented ads on newspaper better?

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China Advertising Market By Media Type

According to the statistic data from State Administration for Industry and Commerce, the total volume of China advertising market in 2005 was RMB 141.63 billion, 12% higher than RMB 126.46 billion in 2004. Here is the breakdown of China Advertising Market by Media Type between 1987 and 2005: (unit: RMB 100 million) We can see [...]

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Six Top Internet Themes/Events From Merrill Lynch

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary: Intensifying 3rd party seller competition (negative) As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might [...]

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