May 20, 2008
NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)
Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]
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May 18, 2008
Nielsen Measures the American Idol Phenomenon
A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants.
(tags: nielsen american report)
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