Reasons & Facts Why you Should Engage Consumers in Social Media Now

It’s a strange world. Yesterday, someone asked me for social network marketing strategies; and, today another “convincingly” told me (probably convinced by himself) that social networking sites are not for business at all.

Are Consumers Spending A Lot of Time on Social Media?

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That is an 11% increase over 2008.

Not convincing enough to you?

A September 2009 study from Retrevo found that among those under age 35, 39% of Twitter users and 27% of Facebook users checked the sites at least 10 times every day.

Do consumers welcome brands on social media?

More than welcome, in fact.

Performics released a study last week and it found that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales. It also found out:

  • 34% of respondents have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site
  • 30% of respondents have learned about a NEW product, service or brand from a social networking site
  • 32% of respondents said messages about printable coupons on social sites resonate with them
  • 28% of respondents said messages about sales or special deal notifications resonate with them
  • 46% of respondents say they would talk about or recommend a product on Facebook
  • 44% of Twitter users have recommended a product
  • 36% of YouTube users say that they have gone to an online retailer or ecommerce site after learning about a brand on a social network site

Facts of Social Media Influence

20% of U.S. consumers between the ages of 18 and 24 were influenced by online video when it came to choosing a bank.

29% having commented on a product or brand on a blog and 27% having posted an opinion on a social networking profile.

57% of 18- to 24-year-olds and 48.5% of 25- to 34-year-olds say social media influenced their choice of a hair salon or day spa.

According to a study by GroupM Search and comScore, Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider. It also found consumers exposed to both a brand’s influenced social media and paid search spent almost three times more time online than the average internet users.

Don’t be shy and do not give up the immense opportunity for engaging with consumers on social networking sites. It’s now not a question of whether or not you should get involved in social media, but how. 

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