Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not processed to the same degree.
Source: Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising