Do your online contest yourself first and test it among a group of 5-10 people before you launch it to the crowd.
I chanced upon an online contest from a big printer brand. The contest is simply; just answer one MCQ of how long it takes to install the printer. And, the additional information only requires name, NRIC, contact number, gender, and email address.
Cool! You got a simple form to fill in, which won’t piss off impatient guys like me. But, the shit happens when I did a quick research online to try my luck.
I was lucky to find the answer from a guy’s review who purchased the printer, but it left me with a bad impression of this brand. “The install disc says the printer setup process will take about 30 minutes; I ran into a problem and ultimately spent nearly 90 minutes…
Clearly the answer is “30 minutes”; it takes a long time for me to forget the “answer”; but even longer to forget the fact, “90 minutes”.
Bonus tip: do you manage your brand online?