Marketing is evolving with advancement of digital media. Marketers need to have a complete picture of various channels, either TV or social media instead of separating digital media out from the traditional media.
Why? It seems to be a competition among different channels but what really matters most in today’s marketing is the integration. Having a complete picture of all channels is a premise.
If you think a wholly integrated marketing is far in the future, you are wrong! It’s happening. Unveiled today at the 2011 National Retail Federation’s convention in New York, a magical spinning interactive adiVerse Virtual Footwear Wall potentially puts as many as 8,000 shoes at shoppers’ fingertips in a futuristic mash-up of ecommerce and the mall.
The wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display.
In China, many shoppers go to the shopping mall to enjoy window shopping and make a purchase on Taobao when they have a “target”.
Samsung recently introduced a wi-fi connected fridge which connects to Twitter, Pandora, Gmail, Epicurious and a lot more:
This is just a beginning. If you want to make a great brand, take the lead and stop simply copying what other companies are doing. If you don’t just want to be a normal marketer, take the challenge and risks, put in more efforts and make it happen.