Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how?
It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans.
Why People Like A Facebook Fan Page
Learn from the best practices; find out what worked for other companies.
A survey by Lithium and the Chief Marketing Officer Council revealed the top three reasons why marketers believe consumers like their Facebook pages:
- Agreeable content, 57%
- They want to be heard, 41%; and
- They want to track news on the brand and its products, 40%
And, the top three reasons consumers cited for liking Facebook pages were:
- Because they are loyal customers, 49%
- Tracking news on the brand and its products, 46%; and
- Seeking incentives or rewards for engaging with the brand, 46%
Find Out Why Your Fans Liked Your Facebook Page
The beauty of digital marketing is the ability to track your efforts and identify the performing tactics. It’s also true for trying to win more fans over to your Facebook Page.
Track your “touch point” and have a clear understanding how you managed to get the fans to “like” you. If you obtain 10% of fans by offering fan exclusive discounts, make sure “discount” is part of your Facebook content strategy and should be on the content calendar.
If you haven’t started tracking and recording your Facebook Page fan growth, you should start doing that. Be specific in the tactics used in driving fan growth and keep the communication open with your content team.
In addition, you can simply ask them by a simply posting on the wall or using Facebook Question what they like or liked.
It’s also important not to lose your fans after you have tried so hard to win. Let’s take a look at some of the reasons a Facebook Page is unliked.
Top Reasons Facebook Pages Were Unliked
DDB Paris and OpinionWay conducted a survey and found that 630 out of 1,528 Facebook users ever clicked “unlike” link and the number one reason is “The brand was no longer of interest to me”. Other reasons include:
- The information available was not interesting
- Information was published too often
- The brand published information I did not appreciate
- Information was not published often enough
So, try to avoid making the same mistake on your Facebook Page.
How to Keep Facebook Fans
It’s very important for companies with a presence on Facebook Page to keep their fans especially those who have spent a big budget and lots of efforts acquiring them. So, how do you keep them?
First of all, let’s take a look at a survey findings of the expectations of Facebook users after “liking” a brand on Facebook:
Be Relevant and Add Value
Once you have a clear idea of the type of content that are interesting to your Facebook fans, stay relevant and add value. Be a fan on some Facebook Pages that your business doesn’t own; watch and learn.
If your Page is for regional market, use Facebook geo-targeting posting if a post is only relevant to a particular market.
In addition, do not simply produce one way communication post; engaging and interactive content are necessary on Facebook. Please also find a balance of posting frequency.
Bonus tip: Facebook users love photos.
Monitor & Improve
Keep a log of what types of content you post and monitor the correlation and causation of content and “unlike” actions. Keep improving!
Should You Buy Facebook Fans
There are companies like uSocial selling “Facebook Fans“. Some people especially small business owners are really into fan buying, who prefer the shortcuts and usually don’t want to put in due efforts.
The real question you should ask yourself is why you want to buy Facebook Fans. Better ROI than Facebook ads? Is it much faster and more “effective”? Or, you want to take the shortcuts and make profit out of Fan Page with little efforts?
A lot of people who buy fans take Facebook as a free channel, which is totally wrong. You can hardly win on Facebook without hard work and enough resources.
The point I’m trying to make here is, even if you can get quality fans with much lower cost via simple and direct purchase, you won’t see any magic on Facebook Page without hard work and dedications.
If you do want to try, check the quality of fans you are buying; some companies sell fans with fake profiles in which case you are paying to buy people who don’t really exist. And track the fans for engagement levels and conversions.
More Tips on Increasing Facebook Fans
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