People love good photos and images; this post illustrates ways marketers can utilize photos and images as powerful marketing weapons.
Photo sites reach 70% Internet users worldwide; in Singapore, photo sites reach 82% of Internet users in 2010 according to comScore.
For marketers, photo-sharing can definitely help build brand awareness and encourage consumers interactions. Marketers can utilize user submitted photos on social media as well as self-created images for marketing and branding efforts.
Photo-Sharing in Social Networking Sites like Facebook
Now whenever I go out with friends, either in Singapore or China, Chinese or caucasian, often over half would take out their phones and share the moments on Facebook, Twitter or Weibo. Sharing photos is a key component of social networking experience, driven by Facebook Photos.
More than 6 billion photos are uploaded to Facebook each month.
Target women. According to Pixable’s study this January, women are more active with photo-sharing on Facebook, uploading and being tagged in photos twice as often as men. Your campaign should be designed to better target women.
Timing matters. The same study from Pixable indicates that the weekends are the most popular days for consumers to upload images, with 16.8% of photos uploaded on Saturdays and 16.9% on Sundays.
Photo-sharing on Microblogs like Twitter & Weibo
As Twitter is releasing a feature to upload photos and attach them to tweets from Twitter.com, the photo sharing on micro-blogging platform Twitter will soon get even more popular.
As images will appear as links, it’s important you indicate in the tweet users can expect to see images/photos. It will increase the click throughs.
Use “#hashtag”. Organizing a photo contest on Twitter and ask participants to include hashtags in their tweets. It’s the sort of contest the anyone can easily participate in, given the popularity of smartphones.
Tips for Using Photos on Weibo
As the most popular Chinese clone of Twitter, Sina Weibo is a very different creature. They have their own way of designing a microblogging platform, more suited for the China Internet users.
By default, users can upload photos directly and the system will display a thumbnail of the uploaded photos which can be enlarged if clicked. Uploaded photos do not generate link in the “Tweet”, so it will use any of “140” Chinese characters.
Some tips for marketing on Weibo:
- Marketers should include compelling photos relevant to their posts while posting on Weibo
- Create and upload animated GIF photos. To the users, it’s like a short video without having to wait for video buffering
- Combine multiple photos of the same theme instead of uploading individually
- Share infographics. Weibo does not have a limit on the height of photos as long as it’s under 5M
Photo Apps for Mobile Devices
The Guardian Newspaper’s iPad photo app became the sixth most popular free iPad app in the US last year as a result of more than 50,000 downloads in the 10 days since its launch. Check out the video below:
Photo apps for smartphones and tablets, if properly conceptualized and designed, is a great tool for content distribution and branding.
Create and Share Infographics
Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly and a great way to virally spread the recognition of your brand, services or products.
Besides the design skills, the topic and content of the infographics is critical to get Internet users “enjoy” and share it:
- Timeless content. For infographics useful to the audience at anytime, you have plenty of time to design and create.
- Trending topics. Once you identify a trending topic, you should quickly design and create the infographics in time. In addition, the ability to predict what’s going to happen is also essential as it enables you to create infographics in advance and share them in time.
You can find free tools for creating infographics here.
Use Google Images to Identify Image Sharings
You can use Google Image search to identify who has shared images which can be brand images, products photos, events, and outdoor advertisement.