I was reading an interesting book by Ivan Misner, “Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd“. It teaches you how to hook your prospect. The book was published in 1996 and it’s still relevant to today’s marketers. Here is the key points you may want to take note (with examples):
- Draw attention to your name: getting them to remember who you are.
“Know Howe to get your next loan!” -Bob Howe, Mortgage lender
- Highlight your company name: connecting who you are with what you do.
“Let us help you show your true colors.” -Truecolor Screen Print & Graphics
- Communicate your profession: reminding them of what you can do for them.
“I make you look good on paper!” -Printing Unlimited
“A business without a sign is a sign of no business.” -Sign company
- Tell them quality is important to you: showing them you’re serious about your work.
“It’s not WHAT you know or WHO you know, it’s HOW WELL you know them that makes a difference.” -Director of Public Relations, BNI
- Educate as you sell: telling them what your business does.
“Columbus discovered America-but it was a woman who financed his trip.” -Diane, Certified Financial Planner, St. Louis, MO
- Rhyme it or sing it: making them hum your ad for hours.
“You are not alone, when you need a loan.” -Jim, Mortgage banker
- Play with the words: get them to laugh as they hand over their business.
“If you feel like shooting your relatives, call Photos by Tom.” – Tom, Photos by Tom.
Seven seconds tell a lot.
Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd