Google has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the account, let’s go through this media planning tool together.
Once I logged in, I saw two sections, one to help do some research and the other to create media plans.
On the left (shown above), it shows stats including unique visitors, country reach, and page views. As you change the demographics options, the numbers keep updated. What I’m really excited about is that the data covers many countries and multiple languages!
“Research” helps you find your targeted websites by selecting relevant information including gender, age, education, and household income. Or, you can key in one targeted website and Ad Planner would show you related ones. I did find some websites that doesn’t match the language I selected. For example, sgchinese.com is a popular Chinese forum in Singapore but also listed under “English”. Can’t comment on other accuracy of other options at this moment. Besides, the category describing the theme of the website could be very wrong.
The right panel shows a list of websites that match the criteria. You can export the list to a CSV file or add to a media plan.
That’s a brief overview of Google Ad Planner. You can visit this page to learn more. I personally do like this tool, would use it along with web analytics to see how targeted and quality traffic these websites can drive if I do placement targeting or banner ads on the sites Ad Planner shows.