Does Chatter Matter?

A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels.

Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate blog posts exceeded a threshold of 40 before an album’s release, sales were three times the average. If albums blogged about were associated with a major record label, sales went up five-fold. When blog activity reached more than 250 posts, sales were six times the average regardless of an association with a major or independent label. The number of an artist’s MySpace friends also contributed to higher future sales, but had a weaker correlation as compared to blog chatter.

I watched Cloverfield last month; good movie. I’m not a person who likes to watch alien kind of movies; at least not in the cinema. But, I did go to watch it with my girlfriend. Why? Curiosity and good impressions. From? Tons of positive discussions from the Internet. I’m sure you have similar experiences.

via NYU Study Shows The Power Of Viral Marketing [adotas] 

More on Digital Strategies

This press release from comScore about a study done by Yahoo and comStore shows interesting findings: consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and ...
Google U.K. and comScore today announced the results of a study into online consumer behavior in the travel sector, finding that consumers are using search engines in more sophisticated ways ...
Market Research Women more likely to impulse buy online [BizReport] Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled ...
PPC Listing Illustration on Google
This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits. Search Engine Marketing is ...
What Google Learned in 2010 in Search & Display Network?
Some great insights Google gleaned through research with its partners in 2010. 89% of consumers started their holiday shopping online Portable PC shoppers do an average of 14 searches during their shopping ...
Pre-shoppers Spend 41% more In-store
Target Different Stages of Online Purchase
Online Marketing Resources Dec-17-07
Marketers’ SEM Guide Part 1: Introduction
What Google Learned in 2010 in Search &

Subscribe for Free