Digital Marketing: Must Read for Week Jun-16

Search Engine Marketing

  • Google XML Sitemaps : Essential FAQ [Search Engine Journal]
  • Plotting the Effects of your PPC Changes [Apple Pie & Custard]
    Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office has paid off
  • Google AdWords Insertion Tag List [Search Engine Roundtable]
  • Landing page load time now affects keywords’ Quality Scores [Google]
    “Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.”
  • Google Leads in Mobile Search [Marketing Charts]
    “Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce conducted via mobile devices.”

Social Media Marketing / WOM / Viral Marketing

Email Marketing

Display Advertising

  • Interactive Banner Advertising Converts to Leads [Zac Johnson]
    “The concept of this banner was to have the visitor answer a question (check box) from within the banner, then walk them through a couple extra questions, while the offers would pop open in a new browser. “

Marketing Research

  • Online Travel Query Content is Changing [Hitwise]
    “The largest chunk of branded searches were searches for inventory owners, such as airlines and hotels, and map websites, such as MapQuest and Google Maps.”
  • 1.2 Billion Mobile Subscribers! [eMarketer]
    eMarketer estimates that BRIC will account for nearly 1.2 billion mobile phone subscribers this year.
  • Internet marketing boosts traditional routes [BizReport]
    Thirty-three percent of consumers surveyed by the DMA were found to respond positively to email and 44% expressed similar feelings about direct mail marketing.

China Internet

  • Chinese Bloggers Really Are Edgy [WSJ]
    “Western journalists often write about the ability of Chinese bloggers to challenge authority and provide an alternative voice to the propaganda that often fills China’s official news media. How accurate is that description across China’s vast blogosphere?”
  • 160 million Online Video Users in China [China Web2.0]
    According to the report, there are already 160 million online video users in China by the end of 2007.

 

More on Digital Strategies

Search Engine Marketing On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal] Ten Ways to Waste Your PPC Budget [ClickZ] What Should You do When Quality Score Kills Your Keywords? [Search Engine Land] Web ...
READ MORE
Search Engine Marketing Use keywords and placements together on the content network [AdWords Blog] Social Media Marketing 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan] New online community study: what’s ...
READ MORE
Search Engine Marketing The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land] Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped] Social Media, PR & ...
READ MORE
Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and ...
READ MORE
Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these ...
READ MORE
Digital Marketing: Must Read for Week July-21
Digital Marketing: Must Read for Week July-14
Digital Marketing: Must Read for Week July-28
Digital Marketing: Must Read for Week Jun-30
Digital Marketing Resources for Week Jun-2

Subscribe for Free