I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome movie!
What does this movie tell you? Hope. People need hope; to live, to have faith, to have passion, to fight,…all rely on hope. So are your consumers. Are you delivering hope to your customers via your products or services?
Let’s recall what Red’s last words:
I hope I can make it across the
border. I hope to see my friend
and shake his hand. I hope the
Pacific is as blue as it has been
in my dreams.
What is hope, really? Let Andy tells you,
That there are things in this world
not carved out of gray stone. That
there’s a small place inside of us
they can never lock away, and that
place is called hope.
Build great products by delivering “hope”. “I hope”.