Dec 1 is Cyber Monday for 2008 if you haven’t known yet. comScore reported last year the heaviest online spending day of the season was Cyber Monday (November 26 2007) with $733 million in sales.
What is Cyber Monday?
The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores.
Cyber Monday is considered the biggest online shopping day of the year. If your business does have online capabilities of selling to consumers, you should get prepared for Cyber Monday.
Tips for Preparing for Cyber Monday
- Learn from the past by referring to the sales data and web analytics log.
- Make sure your website can handle a huge increase in traffic.
- As the traffic is likely to increase, you should allocate enough budget. If you run PPC ad like AdWords, make sure you up the daily budget.
- If you have a special promotion on that day, make sure you reflect it in your ad copy.
- Be clear about delivery dates and ordering deadlines.
- Test. Make sure everything is working! Don’t do things like usability testing as this is not the right time.
CyberMonday – Compare 2008 to 2007 Home pages (Download it here)
Bonus: On Cyber Monday in 2007, 45.5% of all online retail spending came from work locations, edging out the 44.1% of spending from home (source: comScore). Also, find out “Black Friday vs. Cyber Monday Shopping Differs by Generation“.
Update (Dec 3 2008): comScore reported that in 2008 Cyber Monday saw $846 million in online spending, up 15 percent.
Update 2 (Dec 9 2008): check out how satisfied shoppers were on this Cyber Monday as well as Nielsen’s findings (PDF).