With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites and top searches for each one.
You probably have heard of recent released Google Trends for Websites; do you know it can be used for competitor analysis? Let me illustrate how by comparing top 3 telecom operators in Singapore, viz. SingTel, Starhub, and MobileOne (m1). No conclusions would be drawn in this illustration; just to show you how you can do it. By the way, being creative would help this competitive research.
It seems on the traffic level, Starhub is taking the lead and M1 a bit falling behind. Taking a look at the list of sites the visitors also visited:
Two online shops from M1 and SingTel got my attention, so let’s take a comparison of those two:
M1 seems performing better at its online shop. Explore further:
Then, you can do a comparison on top mobile brands websites as well. It’s a good way to do competitive research on competitors’ online traffic; the trends are also helpful for your company to understand whether your competitors are catching up, falling behind, or taking the lead.
In addition, “also visited” feature can helps you identify related 3rd party websites on which you can:
- Run placement targeting to drive more traffic and acquire more customers
- Run display advertising campaigns
- Build links for traffic and SEO benefits
How helpful do you find Google Trends for Websites for your business?