I’m very surprised to see in the past few years that many people conduct search engine optimization (SEO) as if they could outsmart tech giants like Google who have top-notch scientists in the world.
Whatever you do for your business via digital, don’t forget the ultimate objective — revenue. To achieve the long-term growth, companies must create “value” for customers and the prospects.
Search engine traffic is very cost effective; but don’t ever think the goal of SEO is to drive traffic to your website; your sites may rank very high for competitive keywords, but you will have very low conversions if you ignore user experience. [Read more…]