March 1, 2010
I read a very interesting survey paper by Newspaper Association of America last weekend, which revealed the strength of local newspaper websites.
Respondents were asked to identify sites they used most often for specific types of local content. Newspaper sites ranked first as a source ahead of both local television Web sites and online portals for:
local [...]
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February 24, 2010
A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy.
Guess what’s the most influential information source?
Personal advice from friends and family!
Here is a summary of data showing the percentage of respondents choosing a 4 or 5 out [...]
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