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Target Local Newspaper Websites for More Credibility

March 1, 2010

I read a very interesting survey paper by Newspaper Association of America last weekend, which revealed the strength of local newspaper websites.
Respondents were asked to identify sites they used most often for specific types of local content. Newspaper sites ranked first as a source ahead of both local television Web sites and online portals for:

local [...]

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Online Information Sources Influenctial to Buying Decisions

February 24, 2010

A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy.
Guess what’s the most influential information source?

Personal advice from friends and family!
Here is a summary of data showing the percentage of respondents choosing a 4 or 5 out [...]

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Use Online Tools to Listen to Customers for Ideas and Feedback

February 23, 2010

Every company will probably say “yes” if you ask them whether or not they should listen to their customers. However, the right things to do are often not carried out; especially “listening to customers”.
Benefits of Listening to Customers
You need feedback from your customers; that’s why it’s important to listen to them.
Bad customer experience. Analysts from [...]

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Top Social Media Tactics for Facebook and Twitter

January 6, 2010

Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics.
The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B marketers [...]

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3 Lessons on Customer Feedback from Singapore National Library

January 5, 2010

I was searching for a book “The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace” on Singapore National Library website before breakfast and unfortunately this book is too new to be available. So, I clicked on “Recommend A Book” link on the search results page.
Lesson 1: Make it easy for customers to [...]

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4 Mobile Marketing Initiatives for 2010

December 28, 2009

I find more and more people browsing and updating Facebook and Twitter in the train on my way to the office in the morning. Everyone with a mobile phone turns into a mobile reporter, updating friends about their status and what they experience.
Mobile interaction is on the rise, and consumers are always looking for new [...]

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Social Engagement: Twitter V.S. Facebook V.S. Email

December 23, 2009

ShareThis shared a social bookmarking study at its blog which explores the social engagement value of sharing.
The study breaks down the stages of sharing into share, clicks, and engage.

According to this ShareThis research, email is still the most popular way (46% of shares) of sharing content online.

The same research showed that 40% of clicks come [...]

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7 Ways Social Media Influences Purchase

December 14, 2009

Social media is emerging as an important marketing channel driven by increased consumer adoption of social media technologies and the exponential growth in digital word-of-mouth that is occurring over this medium.
Before deploying the right social media strategy for your business, it’s important to understand first how social media influences people’s purchase:

Reading a consumer generated review [...]

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How to Launch Twitter Campaign to Promote Sale

December 10, 2009

Dell has generated a total of $6.5 million in revenue from their Twitter presence, how are you doing on Twitter to drive sales? Let me share some tips on how to launch Twitter campaign to drive sales.
You need to build tons of followers; depending on the nature of your business, you can launch different campaigns [...]

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Coupon marketing tips and how to prevent coupon scaring away shoppers

December 8, 2009

Both consumers and marketers love coupons and coupon marketing is widely adopted nowadays, either online or offline. If coupon is not in your marketing mix, you are losing a big opportunity here.
People love the feeling of gaining a bargain and being treated as special; besides, coupon allows them to save money.
Online coupons are becoming more [...]

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