ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings:

• Marketing communications have a much stronger effect on consumers in Asia-Pacific
• New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets

And, this is helpful too, said Abrahams:

brands were an important symbol of wealth in many emerging markets, where advertising was often the only means of brand education.

Don’t you think you should spend more marketing on Asia Pacific market?

Source: Brand Republic

Related Posts:

1. Online Advertising Spend in 2008 & 2009: China V.S. US
2. Pre-shoppers Spend 41% more In-store
3. Asia Pacific Consumers Optimistic About Next Year
4. A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts
5. Marketing to Senior Management In Asia

Tagged as: advertising, asia, asia pacific market, branding, consumer, consumers, marketing, research, search, zenithoptimedia