ZenithOptimedia Tells You Why You Need To Spend More On Marketing

Ok, I said that. Here is the original research findings:

• Marketing communications have a much stronger effect on consumers in Asia-Pacific
• New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets

And, this is helpful too, said Abrahams:

brands were an important symbol of wealth in many emerging markets, where advertising was often the only means of brand education.

Don’t you think you should spend more marketing on Asia Pacific market?

Source: Brand Republic

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Tagged as: advertising, asia, asia pacific market, branding, consumer, consumers, marketing, research, Search Engine, zenithoptimedia